必须选择的SEO网站：谷歌推广竞价开户最受消费者热捧的是它？Jumia各站点热卖品类大揭秘！

必须选择的SEO网站：谷歌推广竞价开户最受消费者热捧的是它？Jumia各站点热卖品类大揭秘！

Must-Have SEO Website: Google Ads Account Opening Most Popular Among Consumers? Jumia's Top-Selling Categories Revealed!

今年6月1日，Jumia开启了为期一个月的周年庆大促，此次周年庆覆盖八大站点，分别为尼日利亚、乌干达、摩洛哥、肯尼亚、埃及、加纳、科特迪瓦和塞内加尔。日前，Jumia 2023年周年庆活动圆满收官。

On June 1st this year, Jumia launched a month-long anniversary promotion, covering eight major sites including Nigeria, Uganda, Morocco, Kenya, Egypt, Ghana, Côte d'Ivoire, and Senegal. Recently, the Jumia 2023 anniversary event concluded successfully.

在多站点造势的情况下，流量比肩黑色星期五的周年庆成为Jumia一年一度的重要促销活动。在平台的推动下，多个中国跨境商品的销售数量显著增加，较平日增长势头强劲。

With multi-site promotions, the anniversary event, with traffic comparable to Black Friday, has become Jumia's annual key sales campaign. Driven by the platform, sales of many Chinese cross-border products increased significantly, showing strong growth momentum compared to regular days.

那么在此次周年庆期间，各个站点的当地消费者更青睐哪些品类呢？让我们接着往下看~

So, which categories were most favored by local consumers across different sites during this anniversary sale? Let's dive in~

各站点热卖品类分析 | Analysis of Top-Selling Categories by Site

尼日利亚站点 (Nigeria)：手机（31.68%）、男士服装（14.03%）、男士鞋子（8.29%）

肯尼亚站点 (Kenya)：手机（23.21%）、家居（10.98%）、女士配件（10.93%）

加纳站点 (Ghana)：手机（27.22%）、男士服装（13.88%）、家居（9.49%）

科特迪瓦站点 (Côte d'Ivoire)：手机（18.50%）、男士服装（15.60%）、家居（9.83%）

塞内加尔站点 (Senegal)：男士鞋子（23.52%）、男士衣服（19.05%）、家居（8.37%）

乌干达站点 (Uganda)：手机（18.40%）、女士配件（11.85%）、男士服装（11.44%）

埃及站点 (Egypt)：手机（24.11%）、家居（15.25%）、汽摩配件（12.28%）

电子产品成为亮点 | Electronics Stand Out

电子产品的热销是本次周年庆的一大亮点。手机、平板电脑、电视等电子产品受到了消费者的高度关注，展示了消费者对电子产品的强烈需求和热爱。

The popularity of electronics was a major highlight of this anniversary sale. Products like smartphones, tablets, and TVs received significant attention, demonstrating consumers' strong demand and passion for electronic devices.

差异化消费趋势 | Diverse Consumer Trends

在各站点热卖品类的分析中，我们发现了一些明显的差异。尼日利亚站点的男士服饰品类占比远比女士服饰品类要高，而肯尼亚站点的家居生活品类销售占比显著。埃及站的热门品类则是汽摩配。

Analysis of top-selling categories across sites revealed distinct differences. Men's fashion dominated in Nigeria, while home & living categories were prominent in Kenya. Automotive parts were popular in Egypt.

成功品牌案例 | Success Story: itel

值得一提的是，在此次周年庆期间，3C品牌itel表现突出，销售量相比上月增长66.15%，其移动电源产品在尼日利亚站点销量排名第二。

Notably, the 3C brand itel stood out during the anniversary sale, with a 66.15% increase in sales compared to the previous month. Its power bank ranked second in Nigeria.

下半年大促预告 | Upcoming Promotions

下半年，Jumia还将举行夏日促销、品牌节、时尚周、黑五以及圣诞大促等活动，建议卖家提前准备营销策略。

In the second half of the year, Jumia will host summer sales, brand festivals, fashion weeks, Black Friday, and Christmas promotions. Sellers are advised to prepare marketing strategies in advance.

【福利】关注公众号[Jumia非洲跨境电商]，发送关键词"2023地图"，即可获得2023Jumia运营地图（电子版）~

[Bonus] Follow the official account [Jumia Africa Cross-Border E-commerce] and send the keyword "2023 map" to receive the 2023 Jumia Operations Map (digital version)~