广汽埃安RT"大眼小帕梅"营销策划大赛：打造新能源汽车颜值标杆
广汽埃安RT"大眼小帕梅"营销策划大赛：打造新能源汽车颜值标杆
GAC Aion RT "Big-Eyed Little Panamera" Marketing Competition: Creating a Benchmark for New Energy Vehicle Aesthetics
广汽埃安新能源汽车股份有限公司近日宣布启动"大眼小帕梅"颜控魔法师营销策划大赛，面向全国大学生征集创意方案，为即将上市的埃安RT车型打造高颜值营销策略。
GAC Aion New Energy Vehicle Co., Ltd. recently announced the launch of the "Big-Eyed Little Panamera" Marketing Competition, inviting university students nationwide to submit creative proposals for the upcoming Aion RT model's high-aesthetics marketing strategy.
作为广汽集团发展智能网联新能源汽车的战略核心载体，广汽埃安自2017年成立以来快速发展，已成为全球新能源汽车头部企业，拥有40万辆/年产能，年均复合增长率超120%。
As the strategic core of GAC Group's development of intelligent connected new energy vehicles, GAC Aion has grown rapidly since its establishment in 2017, becoming a leading global new energy vehicle enterprise with an annual production capacity of 400,000 vehicles and a compound annual growth rate exceeding 120%.
埃安RT产品亮点
Aion RT Product Highlights
- 产品定位：新颜控智驾轿车
- Positioning: New Aesthetics-Focused Intelligent Driving Sedan
- 售价区间：11.98W-16.98W（预售）
- Price Range: 119,800-169,800 RMB (pre-sale)
- 目标用户：年轻个人及女性用户为主
- Target Users: Primarily young individuals and female consumers
策划大赛核心要求
Competition Core Requirements
参赛者需围绕埃安RT"高颜值"特点，制定具有话题性和传播力的营销方案，预算模拟500万元。方案需包含：
Participants should focus on Aion RT's "high aesthetics" characteristics to develop marketing plans with high topicality and spreadability, with a simulated budget of 5 million RMB. The plan should include:
- 市场环境及目标群体分析
- Market environment and target group analysis
- 核心策略及创意阐述
- Core strategies and creative explanations
- 创意物料展示（平面/视频）
- Creative material display (print/video)
- 整合营销传播方案
- Integrated marketing communication plan
参赛福利
Participation Benefits
大赛为优秀参赛者提供丰厚奖励：
The competition offers generous rewards for outstanding participants:
- 专业营销策划培训资料
- Professional marketing planning training materials
- 埃安定制版颜值礼包
- Aion customized aesthetics gift package
- 实习直推机会
- Direct internship recommendation opportunities
- 埃安工厂参观及智驾体验
- Aion factory tour and intelligent driving experience
报名截止日期：2024年10月15日
Registration Deadline: October 15, 2024
更多详情请访问广汽埃安官方平台：
For more details, please visit GAC Aion's official platforms:
- 微信公众号：广汽埃安
- WeChat Official Account: GAC Aion
- 官方网站：www.gacne.com.cn
- Official Website: www.gacne.com.cn
