揭秘美国人的"智选"购物新时代：TikTok如何重塑消费习惯
美国零售市场正经历前所未有的转型，根据美国国家零售联合会(NRF)最新发布的年终调查报告显示，消费者参与促销购物的比例创下历史新高，线上购物呈现显著增长态势。
The U.S. retail market is undergoing unprecedented transformation. According to the year-end survey report recently released by the National Retail Federation (NRF), consumer participation in promotional shopping has reached a record high, with online shopping showing significant growth.
过去几年的经济挑战使美国消费者变得更加理性和精明。波士顿咨询集团(BCG)合伙人Jessica Distler指出："今年美国消费者对价格异常敏感，越来越多人倾向于在网上寻找最优价格，并频繁进行比价。"
Economic challenges in recent years have made American consumers more rational and savvy. Jessica Distler, partner at Boston Consulting Group (BCG), noted: "This year, American consumers are exceptionally price-sensitive, with more people tending to search for the best prices online and frequently compare prices."
TikTok正成为美国购物季的新宠。数据显示，今年使用TikTok进行线上购物搜索的消费者数量激增54%。在最近的黑五活动中，TikTok Shop支付GMV突破1.15亿美元，展现出惊人的商业潜力。
TikTok is becoming the new favorite of the American shopping season. Data shows that the number of consumers using TikTok for online shopping searches surged by 54% this year. During the recent Black Friday event, TikTok Shop's payment GMV exceeded $115 million, demonstrating remarkable commercial potential.
平台上的热门话题数据令人瞩目：
- #blackfridaydeals - 20亿次观看
- #giftideas2023 - 160亿次观看
- #TikTokMadeMeBuyit - 780亿次观看
The platform's trending topics data is remarkable:
- #blackfridaydeals - 2 billion views
- #giftideas2023 - 16 billion views
- #TikTokMadeMeBuyit - 78 billion views
中国卖家迎来出海新机遇。随着国内市场竞争加剧，越来越多中国卖家选择通过TikTok进军美国市场。TikTok for Business通过创意内容和精准营销，为中国卖家搭建了直达美国消费者内心的桥梁。
Chinese sellers are embracing new overseas opportunities. With intensifying competition in the domestic market, more and more Chinese sellers are choosing to enter the U.S. market through TikTok. TikTok for Business builds a direct bridge to American consumers' hearts for Chinese sellers through creative content and precision marketing.
这一现象表明，社交电商正在彻底改变传统的购物模式，TikTok凭借其独特的算法推荐和沉浸式体验，成功将娱乐内容转化为商业价值，开创了零售业的新纪元。
This phenomenon shows that social commerce is completely transforming traditional shopping models. With its unique algorithm recommendations and immersive experience, TikTok has successfully converted entertainment content into commercial value, ushering in a new era for the retail industry.
