全网供应链外贸：谷歌竞价推广与优秀独立站运营的7项必备技能
成功的关键因素 | Key to Success
想做好任何事情，人，毫无疑问是最重要的因素。如果想要做好独立站的SEO，运营，是最重要的因素。
When it comes to achieving success in any endeavor, people are undoubtedly the most important factor. For independent site SEO, operation is the key element.
独立站运营的核心职责 | Core Responsibilities of Independent Site Operation
我所说的独立站运营，是能够做好下面这3件事情的人：算法分析、策略制定、流程管控。
The independent site operator I refer to is someone capable of excelling in these 3 areas: algorithm analysis, strategy formulation, and process management.
七大核心技能雷达图 | 7 Core Skills Radar Chart
一个合格的运营需要具备以下技能：
A qualified operator needs to possess the following skills:
- SEO能力 | SEO Skills: 作为独立站SEO运营，SEO能力要求非常高
- 广告投放能力 | Advertising Skills: SEO和广告投放是互补的关系
- 逻辑能力 | Logical Thinking: 能够分析算法并转化成实操
- 数据分析能力 | Data Analysis: 通过数据判断操作效果
- 协调管理能力 | Coordination Skills: 需要多方协同工作
- 业务知识 | Business Knowledge: 理解产品卖点和用户画像
- 建站技术 | Website Building Basics: 只需常识性了解，不需精通
关于建站技术的误区 | Common Misconceptions About Website Building
很多人存在一个误区，认为SEO服务需要包含建站。实际上：
Many people mistakenly believe SEO services should include website building. In reality:
- 建站和SEO是完全不同的两件事
- Website building and SEO are two completely different things
- 运营只需知道如何提建站需求
- Operators only need to know how to make website building requests
- 不需要会写代码或亲自建站
- No need to know coding or build websites personally
总结 | Conclusion
这些就是我对SEO运营技能的理解了，希望对各位老板的运营招聘和培训有所帮助。
These are my understandings of SEO operation skills, hoping to help business owners in operator recruitment and training.
