灯饰行业利润持续下滑：中山古镇中小企业面临生存危机
中国灯饰之都遭遇寒冬 | China's Lighting Capital Faces Winter Chill
今年灯饰市场似乎没有淡旺季之分，行业一直处于冷清状态。就连"中国灯饰之都"广东中山古镇镇，今年以来的行情也十分冷清。
The lighting market this year seems to have no distinction between peak and off seasons, with the industry remaining sluggish. Even in Zhongshan Ancient Town, Guangdong - known as "China's Lighting Capital" - business has been exceptionally quiet this year.
作为国内最大的灯饰专业生产基地和批发市场，中山古镇镇汇集了3.8万家灯饰及配件企业，占据国内七成的灯饰市场份额。
As China's largest professional lighting production base and wholesale market, Zhongshan Ancient Town is home to 38,000 lighting and accessory enterprises, accounting for 70% of the domestic lighting market share.
行业利润率持续下滑 | Continuous Decline in Industry Profit Margins
中国照明电器协会副秘书长温其东表示："与五年前相比，照明行业平均利润率从7%下降至近两三年来的6%，今年受疫情和成本上涨影响，估计5.5%都到不了，行业利润越来越薄了。"
Wen Qidong, Deputy Secretary-General of the China Association of Lighting Industry, stated: "Compared to five years ago, the average profit margin in the lighting industry has dropped from 7% to about 6% in recent years. This year, affected by the pandemic and rising costs, it's estimated to be less than 5.5%. Industry profits are getting thinner."
多重因素导致市场颓势 | Multiple Factors Leading to Market Downturn
1. 外贸订单减少 | Decline in Foreign Trade Orders
古镇镇灯饰市场主要以外销为主，2020年以来受疫情影响，许多外贸客商无法前往，导致订单量下滑。
The Ancient Town lighting market mainly focuses on exports. Since 2020, affected by the pandemic, many foreign traders have been unable to visit, leading to a decline in orders.
2. 成本全面上涨 | Comprehensive Cost Increases
原材料价格持续上涨：黄铜价格涨到约8万元/吨，塑料、铝材、玻璃、铁等材料亦不断涨价。
人工成本和海运费飙升：从亚洲到欧洲的集装箱运输成本比2020年5月高出约10倍。
Raw material prices continue to rise: brass prices have risen to about 80,000 yuan/ton, with plastics, aluminum, glass, and iron also seeing continuous price increases.
Labor costs and shipping fees have soared: the cost of container shipping from Asia to Europe is about 10 times higher than in May 2020.
行业转型势在必行 | Industry Transformation is Imperative
温其东指出："消费升级正在倒逼行业转型。以前都是人找灯，现在是灯找人，消费渠道已经发生变化。"
Wen Qidong pointed out: "Consumption upgrading is forcing industry transformation. In the past, people looked for lights; now lights find people. The consumption channels have changed."
专家建议企业通过以下方式应对挑战：
• 短视频和直播营销
• 发展线上销售渠道
• 产品风格向简约、时尚、轻奢转型
• 采用物联网和智能技术
Experts recommend companies address challenges through:
• Short video and live streaming marketing
• Developing online sales channels
• Transforming product styles to minimalist, fashionable, and light luxury
• Adopting IoT and smart technologies
常州邹区灯具城董事长潘伟平表示："实体店商户应转变经营思路，改坐商为行商，学会包装、宣传自己，主动出击寻找客户。"
Pan Weiping, Chairman of Changzhou Zouqu Lighting City, said: "Physical store merchants should change their business approach, from passive to active sales, learning to package and promote themselves, and proactively seek customers."
