浙江SEM营销推广指南：外贸新人快速入门技巧
01 寻找合适的外贸公司
01 Finding the Right Foreign Trade Company
对于想要从事外贸行业的朋友来说，第一步是要找到一家适合自己的公司。建议大家从以下几个方面考察外贸公司：
For those who want to enter the foreign trade industry, the first step is to find a suitable company. We recommend evaluating foreign trade companies from the following aspects:
1. 客户开发资源
1. Customer Development Resources
常用的B2B平台有：阿里国际站、中国制造网；是否有自己的谷歌网站；每月的询盘数量是多少；是否有付费的海关数据；是否有展会资源。
Common B2B platforms include: Alibaba International, Made-in-China; Does it have its own Google website; What is the monthly inquiry volume; Are there paid customs data; Are there exhibition resources.
2. 产品特性
2. Product Characteristics
公司产品的成单周期是多长？一单的货值大概是多少？货值高的成单周期都不会太快。
What is the order cycle of the company's products? What is the approximate value of an order? High-value orders usually take longer to close.
3. 薪资结构
3. Salary Structure
业务员的底薪和提成各是多少？在公司工作一两年后的业务综合薪资能达到多少？提成更为重要，但底薪也能反映出老板的格局。
What are the base salary and commission of sales staff? What is the comprehensive salary after working for one or two years? Commission is more important, but the base salary also reflects the boss's vision.
02 进入新公司后的工作方法
02 Working Methods After Joining a New Company
第一步：熟悉公司产品
Step 1: Familiarize with Company Products
了解公司有哪些产品？产品的生产流程是什么？这几类产品的英文关键词是什么？
What products does the company have? What is the production process? What are the English keywords for these products?
第二步：熟悉公司平台
Step 2: Familiarize with Company Platform
一般外贸公司都会有阿里国际站账号，基础操作可以看官方教学。发产品需要P好的图片和视频。
Most foreign trade companies have Alibaba International accounts, basic operations can be learned from official tutorials. Product listings require well-edited photos and videos.
SEO优化建议：
SEO Optimization Suggestions:
1. 使用长尾关键词如"浙江SEM营销推广"、"外贸新人入门"等
1. Use long-tail keywords like "Zhejiang SEM marketing", "foreign trade beginner guide"
2. 文章结构清晰，使用H1/H2标签
2. Clear article structure with H1/H2 tags
3. 内容包含实用信息，提高用户停留时间
3. Include practical information to increase user dwell time
