黄埔美妆产业高质量发展：创新突围与国际化布局
黄埔美妆产业高质量发展：创新突围与国际化布局
High-Quality Development of Huangpu Cosmetics Industry: Innovation Breakthrough and Internationalization Strategy
12月18日，广州科学城举办了"美美与共 新质未来"黄埔美妆2024新质生产力发展研讨活动。本次活动作为第二届广州国际美妆周黄埔分会场的首场活动，吸引了众多行业领军企业参与。
On December 18, the Guangzhou Science City hosted the "Beauty in Harmony, New Quality Future" Huangpu Cosmetics 2024 New Quality Productivity Development Seminar. As the opening event of the Huangpu sub-venue of the 2nd Guangzhou International Beauty Week, it attracted participation from numerous industry leaders.
创新突围："内卷"时代的生存之道
Innovation Breakthrough: Survival Strategies in the "Involution" Era
环亚集团总裁吴知情表示："做企业就像跑马拉松，最核心的不是速度而是耐力。"她强调企业需要通过品类创新、技术创新、组织创新等多维度构建核心竞争力。
Wu Zhiqing, President of Uniasia Group, stated: "Running a business is like running a marathon, where endurance matters more than speed." She emphasized the need for enterprises to build core competitiveness through category innovation, technological innovation, and organizational innovation.
旭妆生物朱展鹏分享了企业"破卷"的两个阶段：第一阶段强化内功修炼，第二阶段聚焦创新突破。南方美谷王瑞章则提出三条差异化路径：企业战略复盘、产品营销创新、增长引擎建设。
Zhu Zhanpeng of Xuzhuang Biotech shared two stages of "breaking involution": Stage 1 strengthening internal capabilities, Stage 2 focusing on innovation breakthroughs. Wang Ruizhang of Southern Beauty Valley proposed three differentiation paths: corporate strategy review, product marketing innovation, and growth engine construction.
原料创新：打造核心竞争力
Ingredient Innovation: Building Core Competitiveness
丸美生物在重组功能蛋白领域取得突破，国家级研发平台"全国重组功能蛋白技术研究中心"已落户企业。谷雨则专注于中国特色植萃成分研发，其光甘草定纯度已达99%以上。
Marubi Biotech has made breakthroughs in recombinant functional proteins, with the national-level R&D platform "National Recombinant Functional Protein Technology Research Center" established there. Guyu focuses on Chinese herbal extracts, achieving over 99% purity for its core ingredient glabridin.
品牌建设：提升国际影响力
Brand Building: Enhancing International Influence
吴知情建议黄埔美妆借鉴法国"卢瓦尔河谷"模式，通过产业链整合、技术共享、绿色发展等措施提升区域品牌价值。具体举措包括建设创新创业孵化平台、建立质量检测认证中心、举办国际行业盛会等。
Wu Zhiqing suggested Huangpu cosmetics learn from France's "Loire Valley" model, enhancing regional brand value through industrial chain integration, technology sharing, and green development. Specific measures include building innovation incubators, establishing quality testing centers, and hosting international industry events.
产业集聚：打造千亿级产业集群
Industrial Agglomeration: Building a 100-Billion-Level Industrial Cluster
黄埔区已形成完整的美妆产业链，集聚了宝洁、安利、丸美、环亚等国内外知名企业。2023年规模以上化妆品企业年均产值超300亿元，居全市前列。
Huangpu District has formed a complete cosmetics industrial chain, gathering renowned enterprises like P&G, Amway, Marubi, and Uniasia. In 2023, the average annual output value of large-scale cosmetics enterprises exceeded 30 billion yuan, ranking among the top in the city.
截至目前，黄埔区已有11家企业备案12款化妆品新原料，31款产品获评"粤妆甄品"，获评数量连续三年全省第一。
To date, 11 enterprises in Huangpu District have registered 12 new cosmetic ingredients, with 31 products awarded as "Guangdong Premium Cosmetics", ranking first in the province for three consecutive years.
