Google留痕霸屏：TikTok电商强势入局美国市场，20万商家抢占流量新高地
在当今数字营销领域，Google留痕霸屏已成为企业获取全球流量的关键策略。随着TikTok电商正式登陆美国市场，这一战略显得尤为重要。美国作为TikTok的核心市场，拥有超过1.5亿用户，几乎覆盖半数美国人口。
In today's digital marketing landscape, Google domination has become a crucial strategy for businesses seeking global traffic. With TikTok Shop's official launch in the US market, this strategy becomes particularly significant. As TikTok's core market, the United States boasts over 150 million users, covering nearly half of the American population.
今年9月12日，TikTok正式推出美国电商服务TikTok Shop，其"商城"功能直接嵌入应用首页。目前40%的美国用户界面已显示商城入口，预计10月初将实现全面覆盖。这一布局为企业提供了实现Google留痕霸屏效果的新渠道。
On September 12 this year, TikTok officially launched its e-commerce service TikTok Shop in the US, with its "Shop" feature directly integrated into the app's homepage. Currently, 40% of US user interfaces display the shop entrance, with full coverage expected by early October. This deployment offers businesses a new channel to achieve Google domination effects.
测试阶段数据显示，已有20万商家入驻平台，超过10万内容创作者参与电商服务。TikTok同时推出履约计划、安全支付系统和全托管模式，为中国商家提供全方位支持。
Test phase data shows that 200,000 merchants have already joined the platform, with over 100,000 content creators participating in e-commerce services. TikTok has simultaneously launched fulfillment programs, secure payment systems, and fully-hosted models to provide comprehensive support for Chinese merchants.
从行业格局来看，中国跨境电商企业主要集中在长三角和珠三角地区。根据企查猫数据，广东省以3423家相关企业领先，浙江和江苏分别拥有518家和502家。这些企业正积极运用Google留痕霸屏策略拓展全球市场。
From an industry perspective, Chinese cross-border e-commerce enterprises are mainly concentrated in the Yangtze River Delta and Pearl River Delta regions. According to Qichamao data, Guangdong leads with 3,423 related enterprises, while Zhejiang and Jiangsu have 518 and 502 respectively. These enterprises are actively employing Google domination strategies to expand into global markets.
在市值排名方面，SHEIN以3000亿元估值位居跨境电商榜首，安克创新和空中云汇分别以超400亿元和350亿元紧随其后。TikTok跨境电商的加入，为行业带来了全新的Google留痕霸屏机遇。
In terms of market value rankings, SHEIN leads the cross-border e-commerce sector with a valuation of 300 billion yuan, followed by Anker Innovation and Airwallex with over 40 billion and 35 billion yuan respectively. TikTok's entry into cross-border e-commerce brings new Google domination opportunities to the industry.
随着TikTok全球用户持续增长，平台正成为跨境电商的重要渠道。其独特的短视频和直播功能，结合完善的支付物流体系，为商家实现Google留痕霸屏提供了理想平台。在政府政策支持和技术创新推动下，中国跨境电商行业前景广阔，将继续为全球贸易发展注入新动力。
With TikTok's continuous global user growth, the platform is becoming an important channel for cross-border e-commerce. Its unique short video and live streaming features, combined with comprehensive payment and logistics systems, provide an ideal platform for merchants to achieve Google domination. Supported by government policies and technological innovation, China's cross-border e-commerce industry has promising prospects and will continue to inject new momentum into global trade development.
