亚马逊供应链视频验证风暴来袭:多店铺被封,卖家如何应对?
近期,亚马逊平台掀起了一轮供应链视频验证风暴,大量卖家遭遇账号停用危机。许多卖家收到通知:"根据Amazon商业解决方案协议第3条规定,我们已经停用了您的亚马逊卖家账户。"
Recently, Amazon has launched a wave of supply chain video verification, with many sellers facing account suspension crises. Many sellers received notifications: "According to Article 3 of the Amazon Business Solutions Agreement, we have deactivated your Amazon seller account."
01 供应链视频验证:地狱级难度
01 Supply Chain Video Verification: Hell-Level Difficulty
相比普通视频验证,供应链视频验证堪称"地狱级"难度。验证过程会涉及:
- 运营细节
- 发票真实性
- 供应链全流程
Compared to regular video verification, supply chain video verification can be called "hell-level" difficulty. The verification process involves:
- Operational details
- Invoice authenticity
- Entire supply chain process
02 验证关键点:采购发票是核心
02 Verification Key Points: Purchase Invoices Are Core
通过验证的卖家分享经验:采购发票是重中之重。补开发票或没有发票会显著降低通过率。需要准备的材料包括:
- 采购合同
- 采购发票
- 生产证明
- 品牌授权书(如适用)
Sellers who passed verification shared experiences: purchase invoices are the most important. Supplementary invoices or lack of invoices will significantly reduce the pass rate. Required materials include:
- Purchase contracts
- Purchase invoices
- Production certificates
- Brand authorization letters (if applicable)
03 应对策略:充分准备是关键
03 Response Strategies: Full Preparation is Key
资深卖家建议:
1. 确保账号资料真实完整
2. 提前准备所有证明材料
3. 对法人进行充分培训
Veteran sellers recommend:
1. Ensure account information is authentic and complete
2. Prepare all supporting materials in advance
3. Provide thorough training to legal representatives
特别提醒:近期新注册店铺还需注意美国《消费者告知法案》要求的身份验证,触发条件为:
• 新店铺销量≥200件
• 交易总额超过5000美元
Special reminder: Newly registered stores also need to pay attention to identity verification required by the US "Consumer Disclosure Act", with triggering conditions:
• New store sales ≥200 items
• Total transaction amount exceeds $5000