亚洲宠物展闭幕：宠物经济蓬勃发展，小宠市场异军突起
上海 - 第26届亚洲宠物展览会近日在浦东圆满闭幕。官方数据显示，本届展会吸引了12.4万专业观众和38.6万宠物爱好者，其中包括来自全球91个国家和地区的海外观众，占总观众人数的10%，创下历史新高，较去年增长41.8%。
Shanghai - The 26th Asia Pet Expo recently concluded successfully in Pudong. Official data shows the exhibition attracted 124,000 professional visitors and 386,000 pet enthusiasts, including international attendees from 91 countries and regions, accounting for 10% of total visitors - a record high representing 41.8% year-on-year growth.
随着国内宠物行业的快速发展和消费观念的转变，"宠物经济"正展现出巨大的发展潜力。据《2023-2024年中国宠物行业白皮书》显示，2023年中国城镇宠物消费市场规模已达2793亿元，预计2026年将增长至3613亿元。
With rapid development of China's pet industry and changing consumption concepts, the "pet economy" is demonstrating tremendous growth potential. According to the 2023-2024 China Pet Industry White Paper, China's urban pet consumption market reached 279.3 billion yuan in 2023 and is expected to grow to 361.3 billion yuan by 2026.
小宠市场异军突起
Small Pet Market Rising Prominently
本届展会一个显著特点是小型宠物展区的扩大。8月22日举办的首届亚洲小宠生态论坛发布报告显示，啮齿类小宠占饲养人群的56%，鸟类占27%，兔类及其他哺乳类占16%。值得注意的是，30岁以下年轻消费者占比约70%，女性为主要消费群体。
A notable feature of this year's exhibition was the expanded small pet section. The inaugural Asia Small Pet Ecology Forum on August 22 revealed that rodents account for 56% of small pet owners, birds 27%, and rabbits/other mammals 16%. Notably, about 70% of consumers are under 30 years old, with females being the primary demographic.
精细化养宠成新趋势
Refined Pet Care Emerges as New Trend
展会上，宠物保健品、智能养宠设备等产品受到热捧。许多参展观众表示，他们不仅关注宠物基础需求，更重视健康管理。展会特别设置了人宠生活馆和宠物养老专区，展示人宠共居的理想空间和养老解决方案。
At the exhibition, pet healthcare products and smart pet devices gained significant popularity. Many attendees indicated they focus not just on basic pet needs but also health management. The expo specially featured human-pet living spaces and elderly pet care zones, showcasing ideal co-living environments and senior pet solutions.
从"宠物友好"到"人宠友好"，消费层次不断分化，对宠物品牌的要求更加多元化和品质化，精细化养宠正成为行业新趋势。
From "pet-friendly" to "human-pet friendly," consumption levels continue to diversify with more diversified and quality-focused demands on pet brands, as refined pet care becomes an industry trend.
