外贸出口全流程解析与谷歌推广实战指南
一、外贸出口标准流程图解析 | Part 1: Standard Export Process Flow
1. 询盘阶段 | Inquiry Phase:
客户咨询→报价→确认样品→签订意向书
Client inquiry→Quotation→Sample confirmation→LOI signing
2. 生产阶段 | Production Phase:
下单→生产跟进→质量检验→包装
PO placement→Production follow-up→QC→Packaging
3. 物流阶段 | Logistics Phase:
订舱→报关→海运/空运→清关
Booking→Customs clearance→Shipping→Import clearance
4. 结算阶段 | Settlement Phase:
收汇→核销→退税
Payment collection→Verification→Tax refund
二、谷歌推广商品数量优化策略 | Part 2: Google Ads Product Quantity Optimization
Google Ads平台采用智能投放机制，建议：
Google Ads uses smart bidding system, recommended practices:
- 单个广告系列推广3-5个核心产品效果最佳
3-5 core products per campaign for optimal performance - 商品总数应与广告预算匹配（$500/月预算建议不超过20个SKU）
Total SKUs should match budget (Max 20 SKUs for $500/month budget) - 智能购物广告可自动优化商品展示优先级
Smart Shopping ads auto-optimize product display priority
三、识别正规谷歌推广服务 | Part 3: Identifying Authentic Google Ads Services
重要提示 | Important Notice: Google官方不设立"推广专员"职位
Google does not employ "promotion specialists"
真实情况 | The Truth:
- 所有"谷歌专员"均为授权代理商销售人员
All "specialists" are sales staff of authorized partners - 警惕"谷歌总部直营"等营销话术
Beware of marketing claims like "Direct from Google HQ" - 官方服务渠道：Google Ads官网→帮助→联系支持团队
Official channel: Google Ads website→Help→Contact support
四、谷歌竞价推广价值计算公式 | Part 4: Google Ads ROI Calculation Formula
推广价值 = (转化价值 - 广告成本) × 客户生命周期价值系数
Ad value = (Conversion value - Ad cost) × Customer LTV coefficient
示例 | Example:
单次转化利润$100，广告成本$60，复购率30% → 实际价值 = ($100-$60)×1.3 = $52
$100 profit per conversion, $60 ad cost, 30% repeat rate → Actual value = ($100-$60)×1.3 = $52
