外贸企业如何通过谷歌竞价推广和阿里云独立站高效获客
疫情推动线上外贸转型 | Pandemic Accelerates Digital Transformation in Foreign Trade
三年来全球疫情肆虐，导致传统线下外贸展会无法正常开展，线上获客已成为外贸企业的核心渠道。随着跨境电商平台的快速发展，独立站正成为越来越多外贸企业的战略选择。
Over the past three years of global pandemic, traditional offline trade fairs have been disrupted, making online customer acquisition the core channel for foreign trade. With the rapid development of cross-border e-commerce platforms, independent stores are becoming a strategic choice for more and more foreign trade enterprises.
独立站的核心优势 | Core Advantages of Independent Stores
独立站是指企业在海外自建的专属网站，拥有独立域名，通过全球主流搜索引擎获取流量。相比亚马逊、速卖通等平台，独立站具有以下显著优势：
- 完全掌控产品供应链和市场策略
- 免除平台佣金，利润空间更大
- 自主定价，避免平台价格战
- 精准引流，提升品牌价值
An independent store refers to a company's self-built overseas website with its own domain name, acquiring traffic through global search engines. Compared to platforms like Amazon and AliExpress, independent stores offer distinct advantages:
- Full control over product supply chain and marketing strategy
- No platform commissions, higher profit margins
- Independent pricing, avoiding platform price wars
- Precise traffic acquisition, enhancing brand value
独立站的运营挑战 | Operational Challenges of Independent Stores
独立站需要企业自主引流，其中谷歌搜索广告是获取全球90%以上搜索流量的关键渠道。这要求企业具备专业的广告投放能力和网站运营技术，成为许多外贸企业的门槛。
Independent stores require self-directed traffic acquisition, with Google Ads being the key channel for over 90% of global search traffic. This demands professional advertising capabilities and website operation skills, creating barriers for many foreign trade enterprises.
阿里云国际的解决方案 | Alibaba Cloud International's Solution
随着全球SaaS市场规模快速增长（2021年达1178亿美元），阿里云国际推出独立站SaaS服务，为外贸企业提供一站式解决方案：
- 全链路营销闭环系统
- 响应式模板和可视化编辑
- 智能关键词工具
- 自动化广告投放系统
With the rapid growth of the global SaaS market (reaching $117.8 billion in 2021), Alibaba Cloud International has launched independent store SaaS services, providing foreign trade enterprises with one-stop solutions:
- End-to-end marketing closed-loop system
- Responsive templates and visual editing
- Smart keyword tools
- Automated advertising system
限时优惠活动 | Limited-time Offer
阿里云国际现面向外贸企业推出入驻优惠，首批商家可享价值万元的补贴政策。如需了解更多详情，欢迎随时咨询。
Alibaba Cloud International is currently offering special benefits for foreign trade enterprises, with the first batch of merchants eligible for subsidies worth 10,000 yuan. For more details, please feel free to inquire.
