为什么外贸企业必须做Google推广？新手SEM推广全攻略
外贸不是行业，而是业务形态 | Foreign trade is not an industry, but a business model
首先需要明确的是，外贸不是一个独立的行业，而是企业众多业务中的一个分支。对于想要拓展海外市场的企业来说，Google推广是最有效的获客渠道之一。
First of all, it's important to clarify that foreign trade is not an independent industry. For companies looking to expand overseas markets, Google Ads is one of the most effective customer acquisition channels.
选择比努力更重要 | Choice is more important than effort
对于外贸新手来说，选择正确的Google推广策略比盲目投放更重要。通过精准的关键词选择和广告优化，可以大幅提升投资回报率。
For foreign trade beginners, choosing the right Google Ads strategy is more important than blind advertising. Precise keyword selection and ad optimization can significantly improve ROI.
外贸是实践性很强的工作 | Foreign trade is highly practical work
在实际操作中，Google推广需要不断测试和优化。建议外贸新手从基础的关键词广告开始，逐步扩展到展示广告和再营销广告。
In practice, Google Ads requires continuous testing and optimization. Beginners are advised to start with basic keyword ads and gradually expand to display and remarketing ads.
产品和谈判是外贸成功的关键 | Products and negotiation are the keys to foreign trade success
通过Google推广获取的精准流量，可以帮助外贸企业找到真正有采购意向的客户，大大提高谈判成功率。
The precise traffic obtained through Google Ads can help foreign trade companies find truly interested buyers, greatly improving negotiation success rates.
最佳学习路径 | The best learning path
学习Google推广的最佳方式是：1) 完成Google Ads官方认证 2) 分析行业成功案例 3) 从小预算开始实践。
The best way to learn Google Ads is: 1) Complete Google Ads certification 2) Analyze successful industry cases 3) Start practicing with small budgets.
SEM推广账户运营建议 | SEM promotion account operation suggestions
外贸企业运营Google推广账户的4个核心要点：
Four key points for foreign trade companies operating Google Ads accounts:
1. 使用地理位置定位精准投放目标市场
1. Use geographic targeting for precise market coverage
2. 结合Google Analytics分析用户行为数据
2. Analyze user behavior data with Google Analytics
3. 定期测试不同广告文案和着陆页
3. Regularly test different ad copies and landing pages
4. 设置合理的转化跟踪和优化目标
4. Set proper conversion tracking and optimization goals
