跨境电商市场动态：Temu土耳其用户激增、俄罗斯成中国鞋类第二大出口市场
1. Temu土耳其月活跃用户突破930万
Temu's Monthly Active Users in Turkey Exceed 9.3 Million
最新数据显示，7-8月期间Temu在土耳其市场的月活跃用户数达到930万，日活跃用户140万。用户年龄分布均衡，其中25-34岁群体占比最高（26%）。12-17岁（11%）、18-24岁（22%）、35-44岁（15%）、45-54岁（10%）和55岁以上（16%）用户分布均匀。
Data shows Temu attracted 9.3 million MAUs and 1.4 million DAUs in Turkey during July-August. User demographics are balanced across age groups, with 25-34 year olds being the largest segment (26%). Other age brackets: 12-17 (11%), 18-24 (22%), 35-44 (15%), 45-54 (10%), and 55+ (16%).
2. 俄罗斯跃居中国鞋类出口第二大市场
Russia Rises as China's Second Largest Footwear Export Market
中国国家统计局数据显示，俄罗斯以6.7%的份额成为中国鞋类出口第二大市场，仅次于美国。2024年6月中俄鞋类贸易额达2.872亿美元，其中橡胶/塑料鞋类占46%，天然皮革鞋类占31%。德国（3.3%）、英国（3%）和日本（2.9%）分列第三至五位。
China's National Bureau of Statistics reveals Russia now accounts for 6.7% of China's footwear exports, second only to the US. June 2024 saw $287.2 million in bilateral footwear trade, with rubber/plastic shoes (46%) and genuine leather footwear (31%) leading categories. Germany (3.3%), UK (3%) and Japan (2.9%) follow.
3. 智能钓鱼设备北美市场年营收破11亿美元
Smart Fishing Gear Generates $1.1 Billion in North America
美国休闲垂钓协会报告显示，集成GPS、声纳等技术的智能钓鱼设备年营收已达11亿美元。这类创新产品正在重塑传统钓鱼体验，成为户外运动科技化的典型代表。
The American Sportfishing Association reports smart fishing equipment with GPS and sonar technologies has achieved $1.1 billion in annual revenue. These innovative products are transforming traditional angling experiences, representing the technological evolution of outdoor sports.
4. AR眼镜品牌INMO完成近亿元B轮融资
AR Glasses Brand INMO Secures $14 Million Series B Funding
AR智能眼镜品牌INMO近日宣布完成近亿元B轮融资，投资方包括四川发展弘芯基金等机构。该品牌产品已销往全球100多个国家，致力于成为Z世代科技潮流单品。
AR glasses brand INMO has closed a ¥100 million ($14M) Series B round led by Sichuan Development Hongxin Fund. With products available in 100+ countries, INMO aims to become a must-have tech accessory for Gen Z consumers.
5. 英国男性电商消费首超女性
UK Male Shoppers Outspend Females in E-commerce
Evri研究报告显示，英国男性年均网购64次（女性56次），30%男性每周收快递超3次（女性25%）。57%男性每周至少逛街购物一次（女性47%），标志着男性消费力全面崛起。
Evri's research indicates UK men average 64 online purchases annually (vs women's 56), with 30% receiving >3 deliveries weekly (25% for women). 57% of men shop offline weekly (47% women), signaling a fundamental shift in male purchasing power.
