国际顶尖付费推广：谷歌竞价推广类型解析与外贸建站三大误区

国际顶尖付费推广：谷歌竞价推广类型解析与外贸建站三大误区

Top Paid Promotion Methods: Google Ads Types & 3 Common Mistakes in Foreign Trade Website Building

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一、谷歌竞价推广主要类型 / Google Ads Main Types

1. 搜索广告(Search Ads) - 出现在Google搜索结果页面的广告位
Search Ads - Appear in Google search results pages

2. 展示广告(Display Ads) - 通过Google展示网络在合作网站上展示
Display Ads - Displayed on partner websites through Google Display Network

3. 购物广告(Shopping Ads) - 专门为电商设计的产品展示广告
Shopping Ads - Product display ads specifically designed for e-commerce

4. 视频广告(Video Ads) - 在YouTube等平台展示的视频形式广告
Video Ads - Video format ads displayed on platforms like YouTube

二、外贸建站三大常见误区 / 3 Common Mistakes in Foreign Trade Website Building

1. 定位模糊，缺乏针对性 / Vague Positioning, Lack of Targeting

许多外贸企业在建站时，未能对目标市场进行深入调研，导致网站定位模糊。
Many foreign trade companies fail to conduct in-depth market research when building websites, resulting in vague positioning.

2. 设计过时，缺乏吸引力 / Outdated Design, Lack of Appeal

一些外贸网站在设计上显得过时陈旧，采用过时的模板和配色方案。
Some foreign trade websites appear outdated in design, using obsolete templates and color schemes.

3. 功能不足，缺乏互动性 / Insufficient Functionality, Lack of Interaction

部分网站缺乏在线支付功能、在线客服系统等基本功能。
Some websites lack basic functions such as online payment and customer service systems.

三、解决方案 / Solutions

易营宝SaaS智能建站营销平台提供全方位解决方案：
EasyCamp SaaS Intelligent Website Building Marketing Platform provides comprehensive solutions:

• 全球服务器部署，稳定性更强
  Global server deployment with stronger stability
• 功能全面，免费升级使用
  Comprehensive features with free upgrades
• 专业设计团队支持
  Professional design team support

如需了解更多外贸网站建设技巧，请联系：易营宝技术客服微信：Ieyingbao18661775736
For more foreign trade website building skills, please contact: EasyCamp Technical Support WeChat: Ieyingbao18661775736

图片资源来自网络，如有侵权，请联系400-655-2477。
Image resources are from the internet. If there is any infringement, please contact 400-655-2477.