亚马逊Prime Day首日战报：独立域名外贸推广哪家强？10分钟服务器崩溃引热议
亚马逊Prime Day首日战报：独立域名外贸推广哪家强？10分钟服务器崩溃引热议
Amazon Prime Day First-Day Report: Which Independent Domain Performs Best for Foreign Trade Promotion? 10-Minute Server Crash Sparks Hot Discussion
北京时间7月11日 - 一年一度的亚马逊Prime Day大促正式拉开帷幕。根据官方数据，澳洲站最早于北京时间7月10日晚10点启动，而备受关注的美国站则从7月11日下午3点开始，持续48小时至7月13日下午3点结束。
July 11, Beijing Time - The annual Amazon Prime Day sales event officially kicked off. According to official data, the Australian marketplace launched earliest at 10 PM Beijing Time on July 10, while the highly anticipated US marketplace started at 3 PM on July 11, lasting for 48 hours until 3 PM on July 13.
服务器崩溃：大促首日的"传统节目"
Server Crash: The "Traditional Show" on First Day
大促开始不到10分钟，大量卖家反馈后台无法登陆，页面提示"很抱歉，该页面遇到突发异常大流量"。有卖家调侃道："每年Prime Day，亚马逊后台崩得比我的销量还稳"。
Within 10 minutes of the sales starting, numerous sellers reported being unable to log into the backend, with the page displaying "We're sorry, this page has encountered unexpected high traffic." One seller joked: "Every Prime Day, Amazon's backend crashes more steadily than my sales."
销售数据：几家欢喜几家愁
Sales Data: Mixed Results for Sellers
从卖家反馈来看：
- 美国站：部分卖家单量增长3-4倍，有卖家首日突破1000单
- 日本站：表现不如预期，头部卖家反馈"和去年相比差很多"
- 欧洲站：德国、英国、法国增长明显，其中德国站出现销售小高峰
From seller feedback:
- US marketplace: Some sellers saw 3-4 times order growth, with some exceeding 1,000 orders on the first day
- Japan marketplace: Performance below expectations, top sellers report "much worse than last year"
- Europe marketplace: Significant growth in Germany, UK, and France, with Germany experiencing a small sales peak
价格战：今年相对温和
Price War: Relatively Mild This Year
与往年不同，今年Prime Day首日价格战并不激烈。有卖家表示："所在类目打'骨折'的人不多，往年这会儿都已经在打价格战了，今年反而平淡一些"。
Unlike previous years, the price war on the first day of Prime Day was not intense this year. One seller said: "Not many people in my category are offering steep discounts. In previous years, price wars would have already started by now, but this year it's relatively calm."
消费者支出预测：连续两年下降
Consumer Spending Forecast: Declining for Two Consecutive Years
据RetailMeNot调查：
| 年份 | 平均预算 | 变化 |
|---|---|---|
| 2021 | $594 | - |
| 2022 | $388 | ↓34.7% |
| 2023 | $250 | ↓35.6% |
According to RetailMeNot survey:
| Year | Average Budget | Change |
|---|---|---|
| 2021 | $594 | - |
| 2022 | $388 | ↓34.7% |
| 2023 | $250 | ↓35.6% |
热销品类预测
Best-Selling Categories Forecast
调研显示，63%的消费者计划购买电子产品和办公用品，其次是服装鞋履和珠宝手表。这与去年热销品类基本一致，包括：
- 兰芝和NuFACE美容产品
- 苹果手表第7代
- 帮宝适婴儿用品
- Le Creuset厨房用品
Research shows 63% of consumers plan to purchase electronics and office supplies, followed by apparel, footwear, jewelry and watches. This aligns with last year's best-sellers including:
- LANEIGE and NuFACE beauty products
- Apple Watch Series 7
- Pampers baby products
- Le Creuset kitchenware
外贸独立站推广建议：对于希望拓展海外市场的商家，建议关注Google SEO优化和社交媒体营销，建立品牌独立域名网站，提升在目标市场的品牌认知度。
Foreign Trade Independent Website Promotion Suggestion: For merchants looking to expand overseas, it's recommended to focus on Google SEO optimization and social media marketing, establish a branded independent domain website, and enhance brand awareness in target markets.
