专业指南：如何让网站被谷歌正常收录及常见问题解决
图片来源：图虫创意
为什么网站收录对SEO至关重要？
网站被谷歌收录是关键词排名的基础因素也是必须的排名因素，只有网站被谷歌收录了才会有排名的机会。也就是说没有收录谷歌SEO的操作也就没有实际的意义。
Why is website indexing crucial for SEO?
Getting indexed by Google is the fundamental and essential ranking factor for keywords. Only when a website is indexed by Google does it have the opportunity to rank. In other words, without indexing, Google SEO efforts have no practical significance.
收录问题的严重性
如果一个网站在谷歌上面的收录很差那么网页页面、文章、图片这些内容都没有办法让潜在用户看到了。以下内容是自己在实际操作中总结出来的经验和心得，如果你的网站正处于不被谷歌收录的情况，请仔细阅读并排查原因。
The severity of indexing issues
If a website has poor indexing on Google, its pages, articles, and images won't be visible to potential users. Below are the experiences and insights I've summarized from practical operations. If your website isn't being indexed by Google, please read carefully and troubleshoot the reasons.
如何让网站被谷歌收录？
How to get your website indexed by Google?
正确的SEO规范操作，不过度优化，产出优质的内容接下来会就如何网站被谷歌正常收录展开详细的说明，也会把谷歌不收录的原因详细的告诉给大家。
Proper SEO practices, avoiding over-optimization, and producing high-quality content are key. Below, I'll explain in detail how to get your website properly indexed by Google and outline the reasons why Google might not index it.
健康的域名和外链
Healthy Domain and Backlinks
一个健康的域名可以让谷歌正常的收录我们的网站：
- 网站的外链健康
- 域名没有被谷歌惩罚过
A healthy domain ensures Google can index your website properly:
- Healthy backlinks
- The domain hasn't been penalized by Google
网站域名有问题导致不收录
Domain Issues Causing Non-Indexing
很多网站不被谷歌收录的原因之一就是网站的域名有问题，没有办法被谷歌正常的收录。
One common reason websites aren't indexed by Google is domain-related issues, preventing proper indexing.
网站的外链域名有问题
Unhealthy Backlink Domains
检查一下网站的外链，如果有一些博彩或者不健康的网站都会被谷歌认为是个垃圾站或者外链的网站本身就是低质量内容。
Check your backlinks. If they include gambling or spammy sites, Google may flag your website as low-quality or spam.
检查外链的情况
How to Check Backlinks
如果是博彩或者是不健康网站链接，那么需要及时处理掉。如果是低质量的外链内容也是需要及时从自己的外链列表里面剔除掉的。检查外链可以使用SEMRUSH来分析外链。
Remove links from gambling or spammy sites immediately. Low-quality backlinks should also be cleaned up. Tools like SEMRUSH can help analyze backlinks.
网站域名被谷歌惩罚过
Google Penalty on Your Domain
如果自己的网站被谷歌惩罚过，如果是被惩罚过建议是换一个新的域名了。如何查询是否被谷歌惩罚过可以使用这个工具:谷歌透明度报告。
If your domain has been penalized by Google, consider switching to a new one. To check penalties, use Google's Transparency Report.
网站有大量的图片导致不收录
Too Many Images Leading to Non-Indexing
页面除了标题，关键词，描述这三个地方有文字之外其他地方都是使用套图来填充。这种情况一般是外贸公司主要以阿里巴巴平台操作为主。
If a page only has text in the title, keywords, and description while the rest is filled with images (common in B2B e-commerce sites), Google may struggle to index it.
内容稀缺导致空白页面出现
Content Scarcity Leading to Blank Pages
由于文字都在图片上，搜索引擎没有办法抓取所以这个页面用户看起来是个丰富的页面而搜索引擎看起来就是一个空白页面，既然是空白页面那么自然对搜索优化没有什么实际性的帮助。
Since search engines can't read text in images, what appears as a rich page to users looks blank to Google. Blank pages offer no SEO value, leading to non-indexing.
大量的关键词堆砌导致谷歌不收录
Keyword Stuffing Causing Non-Indexing
大量的关键词堆砌会导致网站大概率不被谷歌收录，关键词太多了而一个页面承载的关键词数量是有限的，在内容和关键词数量不对等的情况下谷歌就会认为这是过度优化了。
Keyword stuffing increases the likelihood of non-indexing. Google sees excessive keywords without sufficient content as over-optimization.
大量使用加粗标签
Overuse of Bold Tags
大量的使用加粗标签也是导致网站不收录的主要原因，因为加粗标签的作用是强调但是在一个页面大量的使用加粗标签就会导致重要内容的比率超出就会认为是过度优化。
Excessive use of bold tags can also cause non-indexing. While bold tags emphasize content, overusing them signals over-optimization to Google.
以上内容属作者个人观点，转载需经作者授权同意。
The above content reflects the author's personal views. Reproduction requires authorization.
