Facebook广告核心受众定位完全指南：从入门到精通
Facebook广告核心受众定位完全指南：从入门到精通
The Complete Guide to Facebook Core Audience Targeting: From Beginner to Pro
什么是Facebook核心受众？
What is Facebook Core Audience?
Facebook核心受众（又称保存的受众或新客受众）是Facebook利用其庞大数据定位到的广告受众群体。广告主可以通过选择人口信息、地理位置、兴趣爱好、行为习惯等参数来定义目标受众。
Facebook Core Audience (also known as Saved Audience or New Customer Audience) is the advertising audience targeted by Facebook using its massive data. Advertisers can define target audiences by selecting parameters such as demographics, geographic location, interests, and behavioral habits.
地区定位功能
Geographic Targeting
广告主可以根据受众所在地区（国家、地区或城市）精准投放广告：
Advertisers can precisely target ads based on audience location (country, region or city):
- 默认选项："居住在或最近位于该地区的用户"（覆盖范围最大）
- Default option: "People living in or recently in this location" (maximum coverage)
- 可搜索特定国家、地区、州、省、城市等信息
- Search for specific countries, regions, states, provinces, cities, etc.
年龄性别与语言定位
Age, Gender and Language Targeting
重要更新：自2021年8月23日起，针对13-17岁青少年（泰国20岁，印尼21岁）的广告投放将受到限制，只能使用基本定位参数（年龄、性别、地区）。
Important update: Since August 23, 2021, ads targeting teenagers aged 13-17 (20 in Thailand, 21 in Indonesia) will be restricted to basic targeting parameters (age, gender, location).
细分定位策略
Detailed Targeting Strategies
Facebook细分定位可以根据用户的兴趣偏好、人口统计数据和行为来精准定位：
Facebook detailed targeting can precisely locate users based on interests, demographics and behaviors:
- 搜索关键词可找到相关用户群体
- Search keywords to find relevant user groups
- 使用"排除"功能过滤不相关人群
- Use "Exclude" function to filter irrelevant groups
- "缩小受众范围"可提高定位精准度
- "Narrow Audience" improves targeting accuracy
受众规模建议
Audience Size Recommendations
专业建议：
Professional recommendations:
- B2B受众：100-1000万
- B2B audience: 1-10 million
- B2C受众：300-3000万
- B2C audience: 3-30 million
关注受众范围指针，绿色范围为最佳选择。
Monitor the audience range indicator, green range is optimal.
定位扩展功能
Targeting Expansion
自2021年9月21日起，Facebook默认启用详细定位扩展和类似拓展功能，帮助广告主发现更多潜在客户。
Since September 21, 2021, Facebook has enabled Detailed Targeting Expansion and Lookalike Expansion by default to help advertisers discover more potential customers.
受众查重与优化
Audience Deduplication & Optimization
关键策略：
Key strategies:
- 同一广告系列中不同广告组受众不重叠
- No audience overlap between ad sets in same campaign
- 排除已转化用户和非目标群体
- Exclude converted users and non-target groups
- 受众规模与广告预算成正比
- Audience size should be proportional to ad budget
