浙江SEM推广全天在线：B2B外贸企业谷歌竞价推广开户避坑指南
前言：预算不足请谨慎选择SEO服务
Warning for export business owners: If your annual promotion budget is below 50,000 RMB (or even 100,000 RMB) and you expect to get 50+ high-quality inquiries in the first year, we strongly recommend NOT choosing standalone Google SEO services.
避坑指南第一点：警惕服务内容模糊
Pitfall #1: Vague Service Descriptions
比如某些服务商声称提供"搜索引擎技术优化"，但实际上仅优化导航页（通常只占网站重要页面的20%），包含：
For example, some providers offer "search engine technical optimization" but only optimize navigation pages (usually just 20% of key pages), including:
- TKD标签优化 TKD tag optimization
- H标签 H tags
- 结构化数据 Structured data
- 图片ALT属性 Image ALT attributes
- 404页面 404 pages
避坑指南第二点：避免无关服务捆绑
Pitfall #2: Bundling Irrelevant Services
选择谷歌优化服务商时，务必仔细审查报价方案。市场上许多"谷歌优化"方案包含大量无关服务：
When choosing Google optimization providers, carefully examine the quotation. Many "Google optimization" packages include irrelevant services:
- 社媒账号搭建 Social media account setup
- 社媒运营 Social media operation
- 多语种服务 Multi-language services
- 网站基础功能 Website basic functions (that should already exist)
避坑指南第三点：关键词排名保证陷阱
Pitfall #3: Keyword Ranking Guarantee Scams
重要提示：没有任何正规服务商会保证特定关键词排名！唯一例外情况是：
Important: No legitimate provider guarantees specific keyword rankings! The only exception:
- 您的产品关键词已在前10名 Your product keyword is already in top 10
- 暂时没有强力竞争对手 No strong competitors currently
Such "guarantees" actually violate Google's ranking algorithm logic.
下期预告：有限预算下如何选择线上推广渠道？
Next Topic: How to choose online promotion channels with limited budget?
