亚马逊政策大调整：中国卖家如何应对跨境电商新挑战？
亚马逊政策大调整：中国卖家如何应对跨境电商新挑战？
Amazon Policy Changes: How Chinese Sellers Can Adapt to New Cross-Border E-commerce Challenges
【核心要点】 亚马逊近期政策调整频繁，包括取消新卖家"黄金购物车"支持、暂停美国站招商等。同时，中国制造产品在国际市场面临质量监管挑战。
【Key Points】 Amazon has recently made frequent policy adjustments, including canceling "Buy Box" support for new sellers and suspending US site recruitment. Meanwhile, Chinese-made products face quality supervision challenges in international markets.
亚马逊美国站加强新卖家审核
Amazon US Site Strengthens New Seller Review
7月8日起，亚马逊中国全球开店项目管理层通知，北上广所有招商经理停止发送美国站链接，恢复时间待定。美国站点暂停注册链接发送，所有站点的购物车赋予与否均由系统决定。
Since July 8th, Amazon China's Global Selling program management has notified that all investment managers in Beijing, Shanghai and Guangzhou will stop sending US site links, with resumption time to be determined. The US site has suspended registration links, and the assignment of shopping carts for all sites is now determined by the system.
亚马逊取消新卖家"黄金购物车"支持
Amazon Cancels "Buy Box" Support for New Sellers
6月28日起，新开店卖家不再享有一年黄金购物车支持，该政策适用于北美、欧洲和日本站点。但7月4日上线的亚马逊"全球开店"中国卖家专属服务中文网站为新老卖家提供了诸多支持。
Since June 28th, new sellers no longer enjoy one-year Buy Box support, which applies to North American, European and Japanese sites. However, the Chinese-exclusive service website launched on July 4th provides substantial support for both new and existing sellers.
中国制造面临国际质量监管挑战
Chinese Products Face International Quality Supervision Challenges
美国消费品安全委员会7月6日宣布再召回50万平衡车，均产自中国。此外，全球多地海关查获大量来自中国的冒牌汽配产品，凸显中国产品质量把关的重要性。
The US Consumer Product Safety Commission announced on July 6th the recall of 500,000 hoverboards, all made in China. In addition, customs in many parts of the world have seized a large number of counterfeit auto parts from China, highlighting the importance of quality control for Chinese products.
印度电商市场将迎亚马逊与阿里对决
Amazon vs Alibaba: The Coming Battle in India's E-commerce Market
Paytm首席执行官预测，未来一年印度电商市场竞争将主要在亚马逊和阿里巴巴之间展开。高盛预计2016-2017年印度电商市场将超360亿美元。
Paytm's CEO predicts that the competition in India's e-commerce market in the coming year will mainly be between Amazon and Alibaba. Goldman Sachs estimates that India's e-commerce market will exceed $36 billion in 2016-2017.
Lazada将利用阿里大数据服务卖家
Lazada to Utilize Alibaba's Big Data to Serve Sellers
被阿里巴巴收购后，Lazada将利用阿里大数据平台为卖家提供分析服务，帮助卖家更好地了解产品数据和消费者行为，促进销售增长。
After being acquired by Alibaba, Lazada will use Alibaba's big data platform to provide analytical services to sellers, helping them better understand product data and consumer behavior to boost sales growth.
【SEO优化建议】 跨境电商卖家应密切关注平台政策变化，加强产品质量管控，同时利用平台提供的大数据工具优化运营策略。
【SEO Optimization Suggestions】 Cross-border e-commerce sellers should closely monitor platform policy changes, strengthen product quality control, and utilize the big data tools provided by platforms to optimize operational strategies.
