口碑超好的SEM海外推广费用解析：Shopify与自建站全方位对比指南
口碑超好的SEM海外推广费用解析：Shopify与自建站全方位对比指南
Best SEM Overseas Promotion Costs: Comprehensive Comparison Between Shopify and Self-built Websites
跨境电商商家在开展业务时，首先需要解决的就是建站问题。目前主要有两种主流方案：Shopify等SAAS平台和自建站。
Cross-border e-commerce merchants need to first solve the website building issue when starting their business. Currently there are two mainstream solutions: SAAS platforms like Shopify and self-built websites.
一、技术层面比较 | Technical Comparison
Shopify独立站能显著节省技术人力成本，商家只需根据需求选择合适功能即可。自建站技术要求较高，但得益于丰富的开源工具和插件，也能满足大多数需求。
Shopify stores can significantly reduce technical labor costs, merchants just need to select suitable functions according to their needs. Self-built websites require higher technical skills, but thanks to abundant open-source tools and plugins, they can also meet most requirements.
二、成本对比 | Cost Comparison
很多人认为Shopify比自建站贵，但实际上随着市场竞争加剧，Shopify价格已大幅下降。自建站除人力成本外，还需持续支付服务器、流量等费用。
Many people think Shopify is more expensive than self-built websites, but in fact with increasing market competition, Shopify prices have dropped significantly. Besides labor costs, self-built websites also require continuous payments for servers, traffic, etc.
三、SEO收录效果 | SEO Performance
Shopify由于网站目录较深，在谷歌收录和排名方面可能不如自建站理想。自建站可以自主设计网站结构，更有利于SEO优化。
Due to deeper website directories, Shopify may not perform as well as self-built websites in Google indexing and ranking. Self-built websites allow custom website structure design, which is more beneficial for SEO optimization.
四、平台限制 | Platform Limitations
Shopify需要遵守平台规则，而自建站虽无此限制，但需要做好网站维护，避免影响业务运营。
Shopify requires compliance with platform rules, while self-built websites don't have such limitations but require good website maintenance to avoid affecting business operations.
如何选择？ | How to Choose?
如果您具备技术能力和跨境电商经验，自建站可能更适合；如果是新手，Shopify会是更稳妥的选择。建议商家根据实际情况多方比较，选择最适合的方案。
If you have technical capabilities and cross-border e-commerce experience, self-built websites may be more suitable; for beginners, Shopify would be a safer choice. We recommend merchants to compare multiple options based on actual situations and choose the most suitable solution.
想了解更多跨境电商独立站相关问题，欢迎留言或私信咨询。
For more information about cross-border e-commerce independent websites, please leave a message or contact us privately.
