白牌也能入驻天猫国际？揭秘无工厂店铺入驻条件与流程
在跨境电商领域，天猫国际作为中国最大的进口电商平台，为海外品牌提供了巨大的市场机会。 许多中小品牌和"白牌"商家都想知道：没有实体工厂能否成功入驻？本文将详细解析天猫国际的入驻政策。
01 可入驻店铺类型
01 Eligible Store Types
①、品牌旗舰店 - 拥有自有品牌或可达到独家代理的商家
① Brand Flagship Store - For merchants with proprietary brands or exclusive distribution rights
②、专卖店 - 拥有一级授权，品牌具有一定知名度的商家
② Exclusive Store - For merchants with first-level authorization and brands with certain recognition
③、专营店 - 支持多个品牌入驻，包括授权品牌和自有品牌
③ Specialty Store - Supports multiple brands including authorized and proprietary brands
④、卖场型旗舰店 - 多品牌和多品类经营的商家
④ Marketplace Flagship Store - For merchants operating multiple brands and categories
02 天猫国际入驻要求
02 Tmall Global Entry Requirements
① 入驻商家必须具备中国大陆以外资质的公司实体
① Must have a company entity registered outside Mainland China
② 拥有海外注册商标
② Must possess overseas registered trademarks
③ 具备海外委售等与其经营业务相关的资质和许可
③ Must have relevant business qualifications and licenses like overseas consignment sales
④ 开店主体需为海外实体公司
④ The store operator must be an overseas entity
⑤ 品牌授权链路完整，需提供海外结算银行信息
⑤ Complete brand authorization chain and overseas bank settlement information required
⑥ 需提供海外实体公司或店铺证明及完整进货渠道证明
⑥ Proof of overseas physical company/store and complete supply chain documentation required
03 入驻流程详解
03 Step-by-Step Entry Process
① 提交入驻申请：准备完整资料并提交申请
① Submit application: Prepare complete documentation and submit application
② 资格审核：品牌及主体资质评估(约3个工作日)
② Qualification review: Brand and entity evaluation (approx. 3 working days)
③ 确认店铺信息，签署协议并缴纳保证金
③ Confirm store details, sign agreements and pay deposit
④ 货品入仓并按规定上架产品
④ Warehouse inventory and product listing according to regulations
04 费用结构解析
04 Fee Structure Breakdown
① 保证金：通常为150,000人民币
① Deposit: Typically RMB 150,000
② 技术服务年费：按类目分为3万或6万两档
② Annual technical service fee: RMB 30,000 or 60,000 by category
③ 技术服务费：按销售额的2%-5%收取
③ Technical service fee: 2%-5% of sales revenue
对于没有实体工厂的商家，天猫国际更看重的是品牌资质和供应链能力，而非生产实体。 只要满足海外公司注册、品牌授权和供应链证明等核心要求，白牌商家同样有机会成功入驻这个重要的跨境电商平台。
For merchants without physical factories, Tmall Global places more emphasis on brand qualifications and supply chain capabilities rather than production entities. As long as the core requirements of overseas company registration, brand authorization and supply chain documentation are met, white label brands also have the opportunity to successfully enter this important cross-border e-commerce platform.
