必须选择的湖南SEO优化推广：为什么不在谷歌上推广？外贸社媒营销选领英还是WhatsApp？
随着电子信息技术的飞速发展，国际上涌现出了许多广为人知的社交平台，如 Facebook、Instagram、LinkedIn、WhatsApp 等，这些平台也成为了外贸人士拓展业务的重要渠道。
With the rapid development of electronic information technology, many well-known social platforms have emerged internationally, such as Facebook, Instagram, LinkedIn, WhatsApp, etc. These platforms have become important channels for foreign trade professionals to expand their business.
对于初涉外贸领域的人来说，没有客户资源是普遍面临的问题，而上述平台则成为了他们拓展客户的主要途径。本文将为大家介绍两种常用的社媒营销手段。
For those new to foreign trade, the lack of customer resources is a common problem, and the aforementioned platforms have become their main way to expand customers. This article will introduce two commonly used social media marketing methods.
一、LinkedIn 领英
1. LinkedIn
LinkedIn 领英是一个专业性很强的平台，其一直以来的定位是一个人才交流挖掘的"招聘"平台，对各行各业进行了系统的分类，因此平台上的潜在客户非常专业，质量也相对较高。
LinkedIn is a highly professional platform that has always been positioned as a "recruitment" platform for talent exchange and mining. It systematically categorizes various industries, so the potential customers on the platform are very professional and of relatively high quality.
提到领英，就不得不说图灵搜这款利用谷歌地图开发客户的工具。该工具具有领英群控功能，用户可以自行设置产品、行业关键词，或使用智能 Al 自动添加好友，并对领英账号进行管理运营，同时还具备自动下载好友资料、群发消息等功能。
When it comes to LinkedIn, we have to mention Turing Search, a tool that uses Google Maps to develop customers. This tool has LinkedIn group control functions, allowing users to set product and industry keywords themselves, or use smart AI to automatically add friends, manage and operate LinkedIn accounts, and also has functions such as automatically downloading friend information and mass messaging.
二、WhatsApp
2. WhatsApp
图灵搜这款工具同样可以高效运营 WhatsApp。该功能可以设置关键词，从各大社交媒体、群组中获取老外的联系方式，或直接设置行业关键词获取老外联系方式并验证其是否开通了 WhatsApp，最实用的功能在于设置群发消息。
Turing Search can also efficiently operate WhatsApp. This feature allows setting keywords to obtain contact information of foreigners from various social media platforms and groups, or directly setting industry keywords to obtain contact information and verify whether they have activated WhatsApp. The most practical function is setting up mass messaging.
对于外贸行业来说，客户资源至关重要，善用各种国际社交软件对开拓客户资源非常有帮助。
For the foreign trade industry, customer resources are crucial, and making good use of various international social software is very helpful in expanding customer resources.
