外贸站Google推广的两种核心方法
在当今数字化时代，外贸网站想要获得更多国际客户，Google推广是最有效的途径之一。本文将介绍两种主流的Google推广方法：谷歌SEO和谷歌广告。
In today's digital age, foreign trade websites that want to attract more international customers find Google promotion to be one of the most effective approaches. This article will introduce two mainstream Google promotion methods: Google SEO and Google Ads.
1. 谷歌SEO（搜索引擎优化）
1. Google SEO (Search Engine Optimization)
谷歌SEO是一种免费的推广方式，通过优化网站的关键词、元标签、网页内容等元素，提升网站在谷歌搜索结果中的排名，从而增加曝光率和流量。
Google SEO is a free promotion method that improves a website's ranking in Google search results by optimizing elements such as keywords, meta tags, and webpage content, thereby increasing visibility and traffic.
选择关键词时需要注意：
Key considerations when selecting keywords:
- 避免盲目追求热门关键词，应选择与网站内容相关且转化率高的精准关键词
- Avoid blindly pursuing popular keywords; instead choose precise keywords that are relevant to your website content and have high conversion rates
- 重视长尾关键词，虽然搜索量较小但排名难度低且转化率高
- Pay attention to long-tail keywords, which may have lower search volume but are easier to rank for and have higher conversion rates
2. 谷歌广告（Google Ads）
2. Google Ads
谷歌广告（原Google AdWords）是谷歌提供的付费广告服务，可以让您的网站广告直接展示在谷歌搜索结果页（SERP）上，无需等待网站自然排名提升。
Google Ads (formerly Google AdWords) is a paid advertising service provided by Google that allows your website ads to appear directly on Google search results pages (SERPs), without waiting for organic ranking improvements.
与SEO相比，谷歌广告的优势在于：
Compared to SEO, the advantages of Google Ads include:
- 见效快，可以立即获得流量
- Fast results, with immediate traffic acquisition
- 精准定位目标客户群体
- Precise targeting of customer demographics
- 预算可控，按点击付费
- Controllable budget with pay-per-click model
