国内宠物医疗利润低 企业纷纷瞄准海外市场
随着国内宠物医疗市场竞争加剧、利润空间压缩，越来越多的中国企业开始将目光投向海外市场。（As competition intensifies and profit margins shrink in China's domestic pet healthcare market, more Chinese companies are turning their attention to overseas markets.）
根据最新数据显示，2024年中国城镇犬猫消费市场规模已突破3000亿元人民币，其中宠物医疗约占28%的市场份额。然而这个看似繁荣的市场却面临着诸多挑战。（According to the latest data, China's urban dog and cat consumption market exceeded 300 billion yuan in 2024, with pet healthcare accounting for about 28% of the market share. However, this seemingly prosperous market faces many challenges.）
国内市场的困境
Challenges in the Domestic Market
高成本低利润成为困扰宠物医院的主要问题。据业内人士透露，宠物医院超过1/3的收入需要用于支付房租，再加上高昂的人力成本，导致许多宠物医院利润率不足10%。（High costs and low profits have become major problems for pet hospitals. Industry insiders reveal that more than one-third of pet hospitals' revenue goes to rent, coupled with high labor costs, resulting in many pet hospitals having profit margins below 10%.）
以上海一家小型宠物医院为例，每月支出高达17.62万元，需要每天接待至少8位客单价700元的顾客才能勉强维持运营。（Taking a small pet hospital in Shanghai as an example, monthly expenses reach 176,200 yuan, requiring at least 8 customers per day with an average spending of 700 yuan to barely maintain operations.）
出海机遇与挑战
Overseas Opportunities and Challenges
面对国内市场的困境，贝思倍健和万德康等企业已率先布局海外市场，主要瞄准东南亚、南美和中东地区。（Facing difficulties in the domestic market, companies like Bestvet and Wondfo Biotech have taken the lead in expanding overseas, mainly targeting Southeast Asia, South America and the Middle East.）
然而出海并非易事，企业面临着语言障碍、渠道建设、产品注册等多重挑战。特别是医疗产品的注册要求严格，不同国家有不同的准入标准，增加了出海难度。（However, going global is not easy, as companies face multiple challenges including language barriers, channel construction, and product registration. Especially for medical products, registration requirements are strict, with different countries having different access standards, increasing the difficulty of overseas expansion.）
行业发展趋势
Industry Development Trends
在国内市场，宠物医疗行业呈现两大趋势：一是产品价格下降，国产替代加速；二是宠物医院连锁化和专科化趋势明显。（In the domestic market, the pet healthcare industry shows two major trends: first, product prices are falling and domestic alternatives are accelerating; second, pet hospitals are becoming more chain-based and specialized.）
值得注意的是，行业存在"大公司不愿做，小公司做不了"的怪圈。由于市场规模有限但研发投入大，许多大型企业不愿深耕宠物医疗领域。（Notably, the industry has a strange phenomenon where "large companies are unwilling to do it, and small companies can't do it." Due to the limited market size but large R&D investment, many large enterprises are reluctant to deeply engage in the pet healthcare field.）
专家预测，随着国内市场竞争加剧和海外市场潜力释放，未来将有更多中国宠物医疗企业走向全球。（Experts predict that as domestic market competition intensifies and overseas market potential is released, more Chinese pet healthcare companies will go global in the future.）
