售后完备的公司申请进出口资质南京办理：为什么谷歌竞价推广客户会突然拉黑你？

售后完备的公司申请进出口资质南京办理：为什么谷歌竞价推广客户会突然拉黑你？

After-sales Service Companies Applying for Import/Export Qualifications in Nanjing: Why Do Google Ads Clients Suddenly Block You?

文|黑格子

In the process of foreign trade client development, the most frustrating scenario isn't when clients ignore you, but when you've already established initial contact. Everything seems to be going well - the client appears interested, inquiries are sent, but then days later, you find yourself blocked. Naturally, you start questioning: Was my communication inadequate? Did I unintentionally offend the client? Or is this some negotiation tactic?

后来才发现——这个客户没有决策权，报上去的时候被客户的上级否定了。

Eventually, you discover the truth - this client lacked decision-making authority, and their superior rejected your proposal.

01 谁能决定采购权？

01 Who Holds Purchasing Power?

外贸企业找客户一般会选择找海外采购人，但不同的公司采购流程与采购规则不一样。

Foreign trade companies typically target overseas purchasers, but procurement processes vary significantly across organizations.

采购一般分为两种：
• 战略采购（供应商审核）
• 运作采购（下单环节）

Procurement generally falls into two categories:
• Strategic Sourcing (Supplier vetting)
• Operational Purchasing (Order processing)

关键决策职位包括：
- 采购总监 Purchasing Director
- 供应链总监 Director, Supply Chain Management
- 首席采购长 Chief Procurement Officer

Key decision-making positions include:
- Purchasing Director
- Director, Supply Chain Management
- Chief Procurement Officer

02 如何寻找采购决策人？

02 How to Identify Decision Makers?

2.1 AI决策人工具
通过大数据筛选目标客户，验证决策人联系方式

2.1 AI Decision Maker Tools
Utilize big data to filter target clients and verify decision maker contact information

2.2 LinkedIn工具
突破平台限制，直接联系高层决策者

2.2 LinkedIn Tools
Bypass platform limitations to directly contact executive decision makers

被客户拉黑的原因可能包括：
1. 联系了非决策者
2. 竞争对手诋毁
3. 沟通策略不当

Reasons for being blocked may include:
1. Contacting non-decision makers
2. Competitor defamation
3. Poor communication strategy