上海文化贸易突破千亿大关：游戏动漫领跑全球市场
近年来，上海文化贸易实现历史性突破。2021年上海市文化产品和服务进出口总量达162.49亿美元（约合人民币1040亿元），同比增长54.14%，首次突破千亿元人民币大关。
游戏产业成为出海主力军：
- 米哈游《原神》成为全球现象级产品，连续多月占据全球收入榜首
- 莉莉丝《战火勋章》单月收入超1000万美元
- 沐瞳科技《Mobile Legends》全球下载量突破10亿次
动漫领域同样表现亮眼：
- 哔哩哔哩漫画海外版月活用户超300万
- 《天官赐福》登陆Netflix多国TOP10榜单
- 《伍六七》第三季全球190多个国家同步上线
网络文学创新"生态出海"模式：
阅文集团起点国际平台已培育23万海外作者，上线37万部原创作品，覆盖英语、西班牙语等多语种市场。
出版行业聚焦版权输出：
上海出版社达成138项国际版权贸易，《火种》《十万个为什么》等作品通过多语种版本走向世界。
Global Success Stories
In recent years, Shanghai's cultural trade has achieved historic breakthroughs. In 2021, the total import and export volume of cultural products and services reached $16.249 billion (≈104 billion RMB), marking 54.14% year-on-year growth and crossing the 100 billion RMB threshold for the first time.
Gaming industry leads overseas expansion:
- miHoYo's Genshin Impact became a global phenomenon, topping revenue charts for consecutive months
- Lilith Games' Warpath achieved over $10 million monthly revenue
- Moonton's Mobile Legends surpassed 1 billion global downloads
Animation sector shows remarkable performance:
- Bilibili Comics overseas edition reached 3 million MAUs
- Heaven Official's Blessing entered Netflix's TOP10 in multiple countries
- Scissor Seven Season 3 launched simultaneously in 190+ countries
Online literature pioneers "ecosystem globalization":
Webnovel's international platform has nurtured 230,000 overseas authors and published 370,000 original works in multiple languages including English and Spanish.
Publishing industry focuses on copyright exports:
Shanghai publishers secured 138 international copyright deals, with works like The Firebrand and One Hundred Thousand Whys reaching global audiences through multilingual editions.
