跨境电商助力中国品牌出海：机遇与挑战

跨境电商助力中国品牌出海：机遇与挑战

Cross-Border E-commerce Boosts Chinese Brands Going Global: Opportunities and Challenges

跨境电商已成为中国外贸增长的新引擎。根据海关总署数据，2024年前三季度中国跨境电商进出口达1.88万亿元，同比增长11.5%。

Cross-border e-commerce has become a new engine for China's foreign trade growth. According to customs data, China's cross-border e-commerce imports and exports reached 1.88 trillion yuan in the first three quarters of 2024, a year-on-year increase of 11.5%.

"通过跨境电商平台，我们直接接触海外客户，从而更好把握市场节奏"，浙江大雅信息科技徐钿惺表示。该公司前三季度跨境电商出口超5亿元，同比增长30%。

"Through cross-border e-commerce platforms, we directly reach overseas customers and better grasp market trends", said Xu Tianxin from Zhejiang Daya Information Technology. The company's cross-border e-commerce exports exceeded 500 million yuan in the first three quarters, up 30% year-on-year.

人工智能助力跨境电商发展

AI Boosts Cross-Border E-commerce Development

阿里国际站推出人工智能生意助手，可将商品发布效率提升10倍。数据显示，AI优化的商品海外曝光量提高37%。

Alibaba International launched an AI business assistant that improves product listing efficiency by 10 times. Data shows AI-optimized products see a 37% increase in overseas exposure.

政策支持与未来展望

Policy Support and Future Prospects

2024年6月，中国9部门联合发布《关于拓展跨境电商出口推进海外仓建设的意见》，提出15条具体措施支持行业发展。

In June 2024, nine Chinese ministries jointly issued the "Opinions on Expanding Cross-border E-commerce Exports and Promoting Overseas Warehouse Construction", proposing 15 specific measures to support industry development.

专家建议：跨境电商企业应提升合规水平，适应不同市场需求，实现从传统订单生产向"小单快反"模式转型。

Expert advice: Cross-border e-commerce companies should improve compliance levels, adapt to different market requirements, and transition from traditional order production to "small order quick response" models.