运营最久的广告展示位：跨境谷歌推广专家与RTBAsia的IP场景数据库
运营最久的广告展示位：跨境谷歌推广专家与RTBAsia的IP场景数据库
The Longest-Running Ad Placement: Cross-Border Google Ads Experts and RTBAsia's IP Context Database
［2014年7月3日讯］ 在互联网广告尚未普及的时代，广告主已经开始采用科学规划的投放策略。上世纪，电视广告已能根据地域、时段和人群精准触达家庭用户，这得益于电视的默认使用场景——家庭。
[July 3, 2014] Even before the era of internet advertising, marketers had already adopted scientifically planned strategies. In the last century, TV ads could target households based on region, time slot, and audience, thanks to television's default setting—the home.
在跨屏互联网时代，类似的定向投放其实可以通过简单方式实现。RTBAsia通过其IP地址场景实时数据库服务，为DSP和广告主提供了高效的跨屏投放数据支持。
In the cross-screen internet era, similar targeting can be achieved through simple methods. RTBAsia provides efficient cross-screen targeting data support for DSPs and advertisers through its real-time IP context database service.
RTBAsia对中国近2亿个活跃IPv4地址进行了深度分类，包括：数据中心、家庭宽带、公共场所、学校、公司、网吧、移动数据网络等。同时，针对普遍存在的"非人类流量"（NHT）问题，RTBAsia对所有IP地址进行行为真实度评分，识别具有真实家庭用户特征的IP群。
RTBAsia has deeply classified nearly 200 million active IPv4 addresses in China, including: data centers, home broadband, public spaces, schools, companies, internet cafes, and mobile data networks. To combat prevalent "non-human traffic" (NHT), RTBAsia assigns a behavior authenticity score to each IP, identifying those with genuine household user characteristics.
家庭跨屏定向的创新实践
Innovative Practices in Household Cross-Screen Targeting
研究表明，智能手机和平板用户在家庭环境中98%以上会使用与家庭PC共享IP的WiFi。DSP可依据RTBAsia数据，在19:00～23:00黄金时段通过网页和移动RTB对家庭IP竞价，实现跨屏投放。
Research shows that over 98% of smartphone and tablet users at home connect via WiFi that shares the same IP as their home PC. DSPs can use RTBAsia's data to bid on household IPs during prime time (7-11 PM) through web and mobile RTB, achieving cross-screen targeting.
派悦科技作为首家采用该技术的DSP，在电影推广中观察到显著效果提升：家庭跨屏定向将RTB效力发挥到极致，尤其适合具有时效性和地域性的电影营销。
PieYue Technology, as the first DSP to adopt this technology, observed significant improvements in movie promotions: household cross-screen targeting maximizes RTB effectiveness, especially for time-sensitive and region-specific film marketing.
RTBAsia数据库的核心价值
Core Value of RTBAsia's Database
- 2毫秒内识别真实家庭IP地址
- 有效排除非人类流量(NHT)
- 覆盖大中华区及亚洲主要市场
- Identify genuine household IPs within 2ms
- Effectively filter out non-human traffic (NHT)
- Coverage across Greater China and key Asian markets
RTBAsia正与行业伙伴共同探索IP数据的四大应用方向：人群定向、微位置定向、跨屏定向、去伪存真，让程序化广告回归营销本质。
RTBAsia is collaborating with industry partners to explore four key applications of IP data: audience targeting, micro-location targeting, cross-screen targeting, and authenticity verification, bringing programmatic advertising back to its marketing essence.
关于RTBAsia：行业领先的广告数据技术服务商，专注程序化媒体采购中的定向数据解决方案，拥有多项IP场景识别专利技术。
About RTBAsia: A leading ad tech data service provider specializing in targeting solutions for programmatic media buying, with multiple patented IP context identification technologies.
