跨境电商新手必看：谷歌竞价推广形式与上海外贸局职能解析
一、跨境电商新手选品与谷歌竞价推广形式
For cross-border e-commerce beginners: Product selection and Google Ads types are crucial first steps in your business journey.
谷歌竞价(Google Ads)主要推广形式包括：
Google Ads main promotion types include:
- 搜索广告(Search Ads) - 在Google搜索结果中展示的文字广告
- 展示广告(Display Ads) - 在合作网站上展示的图片/视频广告
- 购物广告(Shopping Ads) - 展示产品图片、价格等信息的电商专用广告
- 视频广告(Video Ads) - 在YouTube等平台投放的视频广告
- 应用广告(App Ads) - 专门推广移动应用的广告形式
二、上海外贸局的主要职能解析
Shanghai Foreign Trade Bureau main functions:
上海市商务委员会(外贸局)是负责全市对外贸易、外商投资和经济合作工作的政府机构，主要职能包括：
As a government agency, its responsibilities cover foreign trade, investment and economic cooperation:
- 拟订进出口商品管理办法和目录
- Formulate import/export commodity management measures and catalogues
- 组织实施重要工业品、原材料和农产品进出口总量计划
- Implement import/export quota plans for key industrial products, raw materials and agricultural products
- 编报进出口商品配额、关税配额年度计划
- Prepare annual import/export quota and tariff quota plans
- 指导交易会、洽谈会等贸易促进活动
- Guide trade promotion activities like fairs and negotiations
- 协调全市外商投资促进和审批工作
- Coordinate foreign investment promotion and approval
- 负责对外经济合作工作
- Manage foreign economic cooperation affairs
SEO优化提示：跨境电商从业者应关注上海外贸局发布的进出口政策，合理利用谷歌竞价多种广告形式组合推广，注意重要商品的配额管理要求。
SEO Tip: Cross-border sellers should monitor trade policies, utilize Google Ads combinations wisely, and comply with key commodity quota regulations.
