口碑超好的SEO推广不了？谷歌推广竞价怎么做？85%优秀外贸业务员的拓客方式大公开
口碑超好的SEO推广不了？谷歌推广竞价怎么做？85%优秀外贸业务员的拓客方式大公开
Why Good SEO Reputation Doesn't Guarantee Results? How to Do Google Ads? 85% of Top Foreign Trade Salespeople's Customer Acquisition Methods Revealed
在外贸业务员的日常工作中，寻找潜在客户是至关重要的。寻找客户大致可以分为线上和线下两个方式，它们分别有许多不同的方法和策略。
In the daily work of foreign trade salespeople, finding potential customers is crucial. Customer acquisition can be roughly divided into online and offline methods, each with various different approaches and strategies.
线下获客方式 | Offline Customer Acquisition Methods
1. 参加展会 | Attending Trade Shows
外贸企业想要找到客户，接到订单，可以去参加各种行业展会、国际展会，主动接触客户，当场拿单；或者形成一定印象，持续跟进。国内的广交会、华交会都是和客户面对面交流的好机会。
For foreign trade companies looking to find customers and secure orders, attending various industry exhibitions and international trade shows is an effective way to actively contact customers, secure orders on the spot, or make an impression for follow-up. China's Canton Fair and East China Fair are excellent opportunities for face-to-face communication with customers.
2. 拜访客户 | Customer Visits
拜访客户是外贸人员获得潜在订单的重要环节之一，通过正确的策略和技巧，可以与客户建立良好的合作关系。
Customer visits are one of the most important aspects for foreign trade salespeople to obtain potential orders. With the right strategies and techniques, they can establish good cooperative relationships with customers.
线上获客方式 | Online Customer Acquisition Methods
1. 通过搜索引擎找客户 | Finding Customers Through Search Engines
这是最常用的客户开发方式，主要通过"关键词组合"搜索目标客户。产品关键词的选择可以参考国外客户网站、国内竞争对手在B2B上用的关键词，或利用Google trends等工具分析搜索趋势。
This is the most commonly used customer development method, mainly through "keyword combinations" to search for target customers. Product keyword selection can refer to foreign customer websites, keywords used by domestic competitors on B2B platforms, or tools like Google trends to analyze search trends.
2. 通过B2B平台找客户 | Finding Customers Through B2B Platforms
在互联网大时代的背景下，线上交易成了主流趋势。B2B平台的一大优势就是没有时间和空间的限制，可以全天向客户展示自己的推广页面。
In the era of the internet, online transactions have become the mainstream trend. A major advantage of B2B platforms is that they are not limited by time and space, allowing companies to display their promotional pages to customers 24/7.
3. 通过海关数据找客户 | Finding Customers Through Customs Data
这是一种常用的方法，因为每个国家在通过海关时都会留下数据。此时，可以通过海关数据找到该公司的信息、电子邮件和联系方式。
This is a commonly used method because every country leaves data when passing through customs. At this point, you can find company information, emails, and contact details through customs data.
4. 通过自建站找客户 | Finding Customers Through Self-built Websites
建立和维护一个专业的网上渠道也是外贸人员不可或缺的。国外客户通过谷歌等浏览器就可以搜索到你的网站，了解你们公司的产品和服务。
Establishing and maintaining a professional online channel is also indispensable for foreign trade personnel. Foreign customers can find your website through browsers like Google to learn about your company's products and services.
5. 通过社交媒体找客户 | Finding Customers Through Social Media
利用社交媒体平台如LinkedIn、Facebook和Twitter等，外贸人员可以开展市场调研、发布产品信息和与潜在客户进行沟通。
Using social media platforms such as LinkedIn, Facebook, and Twitter, foreign trade personnel can conduct market research, publish product information, and communicate with potential customers.
6. 通过WhatsApp找客户 | Finding Customers Through WhatsApp
WhatsApp相当于国际版微信，只要知道客户的WhatsApp账号即可把产品信息发送到国外客户手机端，直接且高效。
WhatsApp is equivalent to the international version of WeChat. As long as you know the customer's WhatsApp account, you can send product information directly to foreign customers' mobile phones, which is direct and efficient.
7. 通过获客产品找客户 | Finding Customers Through Customer Acquisition Products
获客成本其实本身非常高，所以很多人都会找获客平台去开发客户，通过大数据方式进行用户的精准搜索。
The cost of customer acquisition is actually very high, so many people turn to customer acquisition platforms to develop customers, using big data methods for precise user searches.
总结 | Conclusion
无论是线上还是线下方式，外贸业务员都需要根据自身产品和目标市场特点，选择最适合的客户开发策略。85%的优秀外贸业务员都会综合运用多种方式，形成自己的拓客体系。
Whether online or offline, foreign trade salespeople need to choose the most suitable customer development strategy based on their products and target market characteristics. 85% of excellent foreign trade salespeople use a combination of methods to form their own customer acquisition system.
