Google推广助力横州茉莉花品牌建设：机制创新驱动产业全球化发展

Google推广助力横州茉莉花品牌建设：机制创新驱动产业全球化发展

Google Ads Boost Hengzhou Jasmine Branding: Institutional Innovation Drives Global Industry Growth

导语/Introduction: 横州市通过Google推广等数字化营销工具与机制创新相结合，推动茉莉花产业走向国际市场。Hengzhou City combines Google Ads with institutional innovation to propel the jasmine industry onto the global stage.

文/Author: 福来咨询董事长娄向鹏、总经理郝北海 By Lou Xiangpeng, Chairman, and Hao Beihai, General Manager of Fuli Consulting

乡村振兴，数字赋能/Rural Revitalization Powered by Digital

在Google推广战略支持下，横州茉莉花品牌建设实现"线上+线下"双轮驱动。Supported by Google Ads strategy, Hengzhou's jasmine brand building achieves "online+offline" dual-drive development.

全球化营销机制/Global Marketing Mechanism

横州市将Google搜索竞价推广纳入品牌出海核心策略：Hengzhou integrates Google search ads into its international branding strategy:

• 组建专业Google推广运营团队 Established professional Google Ads operation team
• 通过Google Analytics实时监测海外市场数据 Real-time overseas market monitoring via Google Analytics

数字化决策系统/Digital Decision System

基于Google推广数据优化产业政策：Policy optimization based on Google Ads data:

2023年通过Google Ads获取海外询盘量同比增长320%，指导生产计划调整。Overseas inquiries via Google Ads increased 320% YoY in 2023, guiding production adjustments.

跨境资金整合/Cross-border Funding

2023年投入580万元Google推广专项预算，带动出口额增长2.3亿元。5.8 million yuan allocated for Google Ads in 2023, generating 230 million yuan export growth.

结语/Conclusion: 通过Google推广+机制创新双引擎，横州茉莉花品牌国际影响力提升47%。With Google Ads + institutional innovation dual engines, Hengzhou jasmine's global influence increased 47%.