亚马逊秋季大促2天狂销1.5亿件！这些品类最火爆
惊人的销售数据：2023年亚马逊秋季会员日大促于10月12日完美收官，官方数据显示Prime会员在短短2天内购买了超过1.5亿件来自第三方卖家的商品，创下亚马逊10月假日季销售新纪录。
Staggering Sales Figures: Amazon's 2023 Fall Prime Day concluded successfully on October 12th. Official data shows Prime members purchased over 150 million items from third-party sellers within just 2 days, setting a new sales record for Amazon's October holiday season.
爆款品类分析：在全球经济放缓的背景下，时尚、家居用品、美妆、玩具等品类表现尤为亮眼。这表明海外消费者对生活品质的追求持续升温，这些品类仍有巨大的增长潜力。
Top Performing Categories: Against the backdrop of global economic slowdown, categories like fashion, home goods, beauty products, and toys performed exceptionally well. This indicates overseas consumers' growing emphasis on quality of life, with these categories still holding significant growth potential.
旺季营销策略：这次大促为年终购物季开了个好头。卖家该如何抓住旺季流量？10月19日，亚马逊将在厦门雨果跨境电商总部举办官方见面会，由亚马逊专家现场解答政策、选品、运营等关键问题。
Holiday Marketing Strategy: This sales event sets a strong start for the year-end shopping season. How can sellers capture holiday traffic? On October 19th, Amazon will host an official meetup in Xiamen at Yugu Cross-border E-commerce Headquarters, where Amazon experts will address key issues regarding policies, product selection, and operations.
活动亮点：
- 亚马逊官方专家一对一咨询
- 旺季选品与运营实战案例分享
- 最新平台政策解读
Event Highlights:
- One-on-one consultation with Amazon experts
- Case studies on holiday product selection and operations
- Latest platform policy explanations
谷歌推广不精准的三大原因：
- 关键词匹配方式设置不当
- 受众定位不够精准
- 广告投放时段和地域设置不合理
Three Reasons Why Google Ads Aren't Precise:
- Improper keyword matching settings
- Inaccurate audience targeting
- Unreasonable ad scheduling and geographic settings
