国外网站SEO推广首选：亚马逊新手必知的谷歌推广策略
为什么谷歌推广对亚马逊卖家至关重要？
Why is Google Ads Crucial for Amazon Sellers?
谷歌是欧美最大的信息入口，迄今为止，很多客户依然非常自然地从谷歌搜索自己想要的产品然后进入自己需要的购物网站进行购物。
Google remains the dominant search engine in Western markets, where consumers naturally search for products before making purchase decisions on e-commerce platforms.
亚马逊非常注重谷歌的流量。我们做亚马逊的时候，可以好好利用谷歌。首先了解大多数人在google谷歌或其他搜索引擎是怎么搜索关键词的搜索更准确，目标也更明确。
Amazon places great emphasis on Google traffic. As Amazon sellers, we should leverage Google effectively by first understanding how people search for keywords - this leads to more precise targeting.
长尾关键词策略的重要性
The Importance of Long-Tail Keywords Strategy
相对于短关键词而言长尾关键词包含的内容更丰富，也更接近目标人群。长尾关键词可以降低竞争度来提高google谷歌搜索排名。
Compared to short keywords, long-tail keywords provide richer context and better target audience alignment. They help reduce competition and improve Google search rankings.
无论关键词的搜索量及流量有多么诱人，只要你的搜索排名无法提高，不能被google谷歌所rank，一切努力都是徒劳的，毫无价值。
No matter how attractive the search volume may be, if you can't improve your ranking and get indexed by Google, all efforts become meaningless.
谷歌广告投放的五大注意事项
Five Critical Considerations for Google Ads
1、忽略否定关键字列表
2、太过依赖自动化
3、在热门词汇上竞价太多
4、预算过于分散
5、经常进行实验和测试
1. Neglecting negative keyword lists
2. Over-reliance on automation
3. Overbidding on popular keywords
4. Spreading budget too thin
5. Regular experimentation and testing
