跨境电商柔性智造成就服装产业全球化新生态
广州日报全媒体记者 谭伟婷 | Guangzhou Daily All-Media Reporter Tan Weiting
近来，服装企业出现"抱团出海"的热潮。记者留意到，广州超级独角兽SHEIN日前收购美国品牌管理公司Sparc集团三分之一股权，引发服装业内热议。
Recently, there has been a wave of "group overseas expansion" among apparel enterprises. Our reporter noted that Guangzhou's super unicorn SHEIN recently acquired one-third of the shares of American brand management company Sparc Group, sparking heated discussions in the apparel industry.
据了解，Sparc集团拥有Forever 21和Brooks Brothers等知名品牌，SHEIN作为广州跨境电商的龙头企业完成了收购，也意味着其正带领服装产业走进全球化的新阶段。
It is understood that Sparc Group owns well-known brands such as Forever 21 and Brooks Brothers. SHEIN, as a leading cross-border e-commerce company in Guangzhou, has completed this acquisition, marking its leadership in ushering the apparel industry into a new phase of globalization.
柔性供应链数字化转型
Digital Transformation of Flexible Supply Chains
这新阶段背后，是服装供应链模式数字化的成功转型。据统计，今年上半年，我国跨境电商进出口总额1.1万亿元，同比增长16%。
Behind this new phase lies the successful digital transformation of apparel supply chain models. According to statistics, in the first half of this year, China's cross-border e-commerce import and export volume reached 1.1 trillion yuan, a year-on-year increase of 16%.
业内预估，当传统服装行业碰上新零售经济时代，实现柔性供应链定制化改造，不仅是产业高质量发展的关键，还是赋能企业成功出海的根基。
Industry experts estimate that as the traditional apparel industry encounters the new retail economy era, achieving customized transformation of flexible supply chains is not only key to high-quality industrial development but also the foundation empowering successful overseas expansion for enterprises.
服装产业跨境生态渐成
Cross-border Ecosystem for Apparel Industry Taking Shape
广东省服装服饰行业协会秘书长陈韶通告诉记者："服装作为传统行业，它的痛点在于复杂的供应链很难甚至无法被标准化。但出海热催生了解决痛点的方案，目前正在产业各端口迅速成长"。
Chen Shaotong, Secretary-General of Guangdong Garment Association, told our reporter: "As a traditional industry, apparel's pain point lies in its complex supply chain that's difficult or even impossible to standardize. But the overseas expansion boom has spawned solutions to these pain points, which are now rapidly developing across all industry segments."
位于广州番禺的腾隆服装，在接入数字化的生产管理系统后，企业扭亏为盈。负责人孟强表示："以前每天都要跑车间盯现场，现在通过数字化系统，即便不在工厂也能保证生产品质、及时出货。"
Tenglong Garments in Guangzhou's Panyu district turned losses into profits after implementing a digital production management system. Manager Meng Qiang stated: "Previously we had to monitor workshops daily, but now through digital systems, we can ensure production quality and timely delivery even when not physically present at the factory."
柔性智造的核心优势
Core Advantages of Flexible Intelligent Manufacturing
柔性智造，实际上可理解为服装数字化转型中的关键一环，最能体现其创新性的，就在于柔性供应链中灵活的按需供应。
Flexible intelligent manufacturing can be understood as a crucial link in the digital transformation of apparel, with its most innovative aspect being the flexible on-demand supply in flexible supply chains.
以SHEIN为例，其柔性供应链模式对所有SKU都能从非常小的订单开始，如果销售趋势好立刻返单，不达预期则中止生产，而业内传统惯例的起订数是上万。
Taking SHEIN as an example, its flexible supply chain model allows starting production with very small orders for all SKUs. If sales trends are positive, orders are immediately replenished; if expectations aren't met, production is halted - whereas the industry's traditional minimum order quantity is typically in the tens of thousands.
广州市社会科学院现代产业研究所副研究员陈峰分析称："数字技术作为当今社会发展的重要引擎，正在深刻改变传统产业的格局与运营方式。"
Chen Feng, associate researcher at Guangzhou Academy of Social Sciences' Modern Industry Research Institute, analyzed: "As an important engine for today's social development, digital technology is profoundly changing the landscape and operational methods of traditional industries."
跨境电商平台的关键作用
Key Role of Cross-border E-commerce Platforms
跨境电商平台为传统服装企业提供了全球化的机会。一方面，这些平台具有国际化的资源和市场知识；另一方面，与平台的合作可以帮助企业扩大海外市场份额，实现"双赢"。
Cross-border e-commerce platforms provide globalization opportunities for traditional apparel enterprises. On one hand, these platforms possess international resources and market knowledge; on the other hand, cooperation with platforms can help enterprises expand overseas market share, achieving "win-win" outcomes.
业内提醒，中国这个阶段的出海，身处其中的企业要有更高格局、共同发展，同时要坚定走品质、创新和差异化路线、打造竞争力，开拓增量市场。
The industry reminds that for China's current phase of overseas expansion, participating enterprises need broader vision and collaborative development, while firmly pursuing quality, innovation and differentiation strategies to build competitiveness and explore incremental markets.
