罗湖SEO优化推广与芜湖谷歌竞价推广：Gmail广告邮件营销全攻略
外贸从业者最爱的营销工具 | Favorite Marketing Tool for Foreign Trade Professionals
许多外贸从业者喜欢使用邮件营销来获取客户，但很多人不知道谷歌广告中有一款专门针对邮件营销的广告形式——Gmail广告。本文将详细介绍如何投放Gmail广告。
Many foreign trade professionals prefer email marketing to acquire customers, but few know about Gmail ads - a specialized ad format in Google Ads for email marketing. This article provides a detailed guide on how to run Gmail ads.
创建Gmail广告系列 | Creating Gmail Ad Campaigns
1. 在谷歌广告后台添加新广告系列，选择"销售"目标
2. 选择"展示"类型中的"Gmail广告系列"
3. 填写广告系列名称（仅自己可见）
4. 选择目标投放国家和地区
5. 选择投放国家的主要语言
1. Add a new campaign in Google Ads with "Sales" objective
2. Select "Display" type and choose "Gmail campaign"
3. Enter campaign name (visible only to you)
4. Select target countries/regions
5. Choose primary language of target countries
出价策略选择 | Bidding Strategy Options
• 转化次数：谷歌会在预算范围内最大化转化次数，CPC可能较高，可通过设置单次转化费用降低CPC
• 转化价值：谷歌会最大化转化价值，CPC可能较高，可通过设置目标支出回报率降低CPC
• 点击次数（推荐新手选择）：美国市场建议设置0.1美元或更低的点击单价
• Conversions: Google maximizes conversions within budget, CPC may be higher, can lower CPC by setting target CPA
• Conversion value: Google maximizes conversion value, CPC may be higher, can lower CPC by setting target ROAS
• Clicks (recommended for beginners): Suggested $0.1 or lower CPC for US market
精准定位用户 | Precise Audience Targeting
Gmail广告的关键在于精准定位，谷歌提供三个定位维度：
The key to Gmail ads lies in precise targeting, with three dimensions provided by Google:
1. 关键字定位
可输入关键词或网址定位受众（建议使用关键词）
例如销售宠物服装可输入"pet clothing"
1. Keyword targeting
Can target audience with keywords or URLs (keywords recommended)
Example: "pet clothing" for pet apparel business
2. 受众群体定位
可进一步定位特定兴趣群体
如"养狗人士"或"养猫人士"
2. Audience targeting
Can further target specific interest groups
Such as "dog owners" or "cat owners"
3. 受众特征定位
可根据性别、年龄、生育状况、家庭收入等定位
例如销售裙子可定位女性，高价商品可定位高收入家庭
3. Demographic targeting
Can target by gender, age, parental status, household income, etc.
Example: target women for dresses, high-income families for luxury goods
自动定位选项 | Automated Targeting Options
• 不自动定位：完全按照手动设置展示广告
• 保守型自动化：不超过当前设置出价
• 激进型自动化：可能超过当前设置出价
• No automation: Strictly follow manual settings
• Conservative automation: Won't exceed current bid
• Aggressive automation: May exceed current bid
广告创意制作 | Ad Creative Development
Gmail广告对素材要求很高，广告会以邮件形式出现在用户邮箱中。当用户打开邮件时，无论是否点击链接，广告主都需要付费。
Gmail ads have high requirements for creatives. Ads appear as emails in users' inboxes. Advertisers are charged when users open the email, regardless of whether they click the link.
优化建议 | Optimization Tips
建议在45天内获得30个转化后调整出价策略，这样广告才能进入稳定模式，实现稳定的花费和订单。
It's recommended to adjust bidding strategy after achieving 30 conversions within 45 days, which helps the campaign enter stable mode with consistent spending and orders.
（来源：老刘独立站）
(Source: Lao Liu's Independent Station)
