2024年跨境电商通关全流程指南：如何打造高回头客店铺
2024年跨境电商通关全流程指南：如何打造高回头客店铺
Complete Guide to Cross-border E-commerce Customs Clearance in 2024: Building a Store with High Repeat Customers
跨境电商零售进口商品通关流程是怎样的？
What is the customs clearance process for cross-border e-commerce retail imports?
主要通关流程/Main Clearance Process
消费者在跨境电子商务平台购买进口商品后，一般需经过以下三个环节：
After purchasing imported goods on cross-border e-commerce platforms, consumers generally go through three main steps:
1. 企业向海关传输"三单"信息（包括电子订单、电子运单以及电子支付信息）并向海关申报《中华人民共和国海关跨境电子商务零售进出口商品申报清单》（简称"《申报清单》"）；
1. Businesses submit "three documents" (electronic order, electronic waybill, and electronic payment information) and declare the "Customs Declaration Form for Cross-border E-commerce Retail Imports/Exports";
2. 海关实施监管后放行；
2. Customs conducts supervision and releases the goods;
3. 企业将海关放行的商品进行装运配送，消费者收到包裹完成签收。
3. Businesses ship the customs-released goods, and consumers receive and sign for the package.
进口商品申报/Import Goods Declaration
跨境电子商务平台企业需通过国际贸易"单一窗口"或跨境电子商务通关服务平台向海关传输相关的电子订单、电子运单、以及电子支付信息。
Cross-border e-commerce platforms must submit electronic orders, waybills, and payment information through the "Single Window" international trade system or cross-border e-commerce clearance service platform.
海关通关监管/Customs Clearance Supervision
海关依托信息化系统实现"三单"信息与《申报清单》的自动比对。规范、完整的《申报清单》经海关快速审核后放行，实现"秒级通关"。
Customs uses information systems to automatically verify the "three documents" against the declaration form. Standardized, complete forms can achieve "second-level clearance" after quick review.
5个提升通关效率的关键提示/5 Key Tips to Improve Clearance Efficiency
TIPS 1：关注进口商品范围
Tip 1: Check Import Product Scope
商品需符合《跨境电子商务零售进口商品清单》范围，清单范围以外的商品无法通过跨境电商渠道进口。
Products must comply with the "Cross-border E-commerce Retail Import Product List". Items outside this list cannot be imported through cross-border channels.
TIPS 2：关注税款担保额度
Tip 2: Monitor Tax Guarantee Limits
企业需提前评估担保额度情况，及时向海关提交足额有效的税款担保。
Businesses should evaluate guarantee limits in advance and submit sufficient tax guarantees to customs promptly.
TIPS 3：关注商品退货时效
Tip 3: Note Return Time Limits
退货需在45日内运抵原海关监管场所，物流压力大时需合理安排时间。
Returns must reach original customs locations within 45 days. Schedule return logistics carefully during peak periods.
TIPS 4：关注进口限值要求
Tip 4: Understand Import Value Limits
单次交易限值5000元，年度限值26000元。超限商品需按一般贸易管理。
Single transaction limit: ¥5000; annual limit: ¥26000. Exceeding items require general trade procedures.
TIPS 5：关注促销商品报备
Tip 5: Report Promotional Products
促销前需向海关报备商品种类、数量、价格等信息。
Report product categories, quantities, prices, and promotion periods to customs beforehand.
来源/Source
海关发布/Customs Release
