零基础跨境电商入门指南：从选品到运营全攻略
跨境电商作为近年来迅速发展的行业，吸引了许多新手小白。如何从零开始做跨境电商，成为一直不衰的话题。那么，跨境电商究竟该怎么起步？今天我们就一起来聊聊。
Cross-border e-commerce has become a rapidly growing industry in recent years, attracting many beginners. How to start from scratch in cross-border e-commerce remains a timeless topic. Today, let's explore how to get started.
一、准备工作 / Preparation Work
1. 启动资金 / Startup Capital
入行首先得有"粮草"——启动资金。可能小伙伴们会问，启动资金多少才合适？这里没有放之四海而皆准的标准答案。
To enter the industry, you first need "provisions" - startup capital. Many may ask, how much startup capital is appropriate? There is no one-size-fits-all answer here.
2. 规划和调研 / Planning and Research
前期规划很有必要，想主打哪个市场，准备做什么品类，供应链在哪，借助什么平台等等，都要考虑清楚。
Pre-planning is essential. You need to consider which market to target, what product categories to focus on, where the supply chain will be, and which platforms to use.
二、货源和选品 / Sourcing and Product Selection
七分选品三分运营，选品是跨境电商非常重要的一环。供应链的顺畅成熟与否，决定了开店后的大部分成败。
Product selection accounts for 70% of success while operation accounts for 30%. Product selection is a crucial part of cross-border e-commerce. The smoothness and maturity of the supply chain largely determine success after store opening.
三、开店 / Store Setup
首先得新注册一家企业或确定一家已有企业用以开店，同时，在国内银行申请好双币信用卡。
First, you need to register a new company or identify an existing one for store setup, while also applying for a dual-currency credit card at a domestic bank.
四、运营 / Operation
怎么让国外的消费者看到你的商品后感兴趣并下单购买，这是关键，高质量的运营需要充分挖掘产品卖点，直达客户的需求点。
The key is how to make foreign consumers interested in your products and place orders after seeing them. High-quality operation requires fully exploring product selling points and directly addressing customer needs.
中国跨境电商交易会（秋季） / China Cross-Border E-Commerce Fair (Autumn)
即将于11月25-27日在广州广交会展馆B区举行，是全国跨境电商界的年度盛会。
Scheduled for November 25-27 in Area B of the Canton Fair Complex in Guangzhou, it is the annual grand event of China's cross-border e-commerce industry.
