百度DAP高管揭秘：移动出海推广变现难题解决方案
千呼万唤始出来！《出海指南针》栏目终于正式出炉啦~第一期我们邀请到了百度国际事业部商业化和商务负责人 李晓东，为大家解答关于推广变现的问题。
终于 here! The "Overseas Compass" column is officially launched! In the first issue, we invited Li Xiaodong, head of commercialization and business at Baidu International Business Unit, to answer questions about promotion and monetization.
Question 1：如何解决海外移动产品目前用户获取成本高昂的问题？
Question 1: How to solve the high user acquisition cost for overseas mobile products?
就过去几年的情况来看，用户获取的成本每年都在大幅上涨，而且随着Google Play推广政策的从严以及Facebook这样的大流量平台红利期的逐渐消失，可以预见成本还会不断提升。
From the situation in recent years, user acquisition costs have been rising significantly every year. With Google Play's stricter promotion policies and the gradual disappearance of the bonus period for large traffic platforms like Facebook, it's predictable that costs will continue to increase.
在这种情况下，对于开发者更需要首先专注于产品，好的产品方向和优秀的产品体验具有更高的留存和更好的口碑传播，能够大幅节约推广费用。
In this case, developers need to focus first on the product. Good product direction and excellent user experience can lead to higher retention and better word-of-mouth communication, which can significantly save promotion costs.
Question 2：当前开发者"出海"，是否是由于国外比国内变现效率更高？
Question 2: Are developers going overseas because monetization efficiency is higher abroad than domestically?
国内很多开发者出海，一方面是看到相较国内刺刀见红的竞争，海外依然有广阔的机会。而另一方面，海外在移动广告，尤其是原生广告变现方面，确实相较国内，建立了工具流量的原生广告模式并且形成了很大的收入规模，初步形成了赚钱效应。
Many domestic developers go overseas partly because they see broad opportunities abroad compared to the cutthroat competition at home. On the other hand, overseas mobile advertising, especially native ad monetization, has indeed established a native advertising model for tool traffic and formed a large revenue scale compared to domestic, initially creating a profit effect.
Question 3：相较国内的激烈竞争，专注海外的移动公司是否可以聚焦目标用户而获取更好的利润？
Question 3: Compared with fierce domestic competition, can mobile companies focusing overseas target users better to obtain higher profits?
其实竞争在海外各个领域也非常激烈，没办法，只要中国人进去的领域，我们自己首先就杀了个刺刀见红。同时，由于现在大市场在迅猛增长，因此各个公司在海外现在普遍处于投入期，致力于在海外形成用户规模和收入模型两个壁垒。
In fact, competition is also very fierce in various fields overseas. Wherever Chinese companies enter, we first engage in cutthroat competition ourselves. At the same time, as the major markets are growing rapidly, companies are generally in an investment period overseas, committed to establishing two barriers: user scale and revenue model.
SEO优化建议：本文通过百度高管的专业视角，针对移动出海推广变现的核心难题提供了解决方案，包含用户获取成本控制、变现效率分析和市场竞争策略等关键内容，对想要拓展海外市场的移动开发者具有重要参考价值。
SEO Optimization Tips: This article provides solutions to core challenges of mobile overseas promotion and monetization from the professional perspective of Baidu executives, covering key content such as user acquisition cost control, monetization efficiency analysis, and market competition strategies, which is of great reference value for mobile developers looking to expand overseas markets.
