WhatsApp私域营销：解锁跨境电商旺季爆单密码

WhatsApp私域营销：解锁跨境电商旺季爆单密码

WhatsApp Private Domain Marketing: Unlocking the Secret to Cross-Border E-commerce Peak Season Sales

图片来源：图虫创意

近几年，“私域”一直是现象级热词。一方面，随着互联网红利逐渐消退，公域流量的竞争趋于白热化；叠加社交媒体兴起，当前用户的消费习惯发生深刻变革，导致传统营销模式已经无法满足品牌需求，自然而然，私域运营就成为了品牌营销的新选择。

In recent years, "private domain" has been a buzzword. On one hand, as internet dividends gradually diminish, competition for public traffic has become fierce. Coupled with the rise of social media, current consumer habits have undergone profound changes, making traditional marketing models unable to meet brand needs. Naturally, private domain operations have become the new choice for brand marketing.

WhatsApp的商业潜力不可低估

The Commercial Potential of WhatsApp Should Not Be Underestimated

“Do you have WhatsApp？”在海外，这是最常听到的一句话。不知不觉，WhatsApp已成营销标配。根据Statista的数据，截止2022年1月，WhatsApp就已成为全球最受欢迎的社交媒体Top3、即时聊天工具的Top1。

"Do you have WhatsApp?" is one of the most commonly heard phrases overseas. Unconsciously, WhatsApp has become a marketing staple. According to Statista, as of January 2022, WhatsApp ranked among the top three most popular social media platforms globally and was the number one instant messaging tool.

年中旺季关键期，如何玩转WhatsApp私域营销？

How to Master WhatsApp Private Domain Marketing During the Critical Mid-Year Peak Season?

显然，作为触达能力更强、与用户交互性更好、连接更紧密的私域营销渠道，WhatsApp拥有很多天然优势。比如，相较于邮件，用户通过WhatsApp查看消息更方便，更快捷，每天向WhatsApp Business商业账号发送消息的用户人数超1.75亿，营销阅读率在60%以上，是邮件营销阅读率的200倍以上。

Clearly, as a private domain marketing channel with stronger reach, better user interaction, and tighter connections, WhatsApp has many inherent advantages. For example, compared to email, users find it more convenient and quicker to check messages via WhatsApp. Over 175 million users send messages to WhatsApp Business accounts daily, with a marketing read rate exceeding 60%, which is 200 times higher than email marketing read rates.

MessageBird：WhatsApp企业优质服务提供商

MessageBird: A Premium WhatsApp Business Service Provider

MessageBird还是WhatsApp企业优质的服务提供商（BSP），深受WhatsApp官方认可，始终与Meta保持密切高度合作，企业通过MessageBird接入WhatsApp Business API，不仅可以向用户发送图片、视频、语音、文件以及附件等各类型定制化内容，实时保证营销安全性、合法性、稳定性及高效性等。

MessageBird is also a premium WhatsApp Business Service Provider (BSP), highly recognized by WhatsApp and maintaining close collaboration with Meta. By integrating WhatsApp Business API through MessageBird, businesses can send various types of customized content such as images, videos, voice messages, and files, ensuring real-time marketing security, legality, stability, and efficiency.

成功案例：快时尚品牌Urbanic的WhatsApp营销转型

Success Story: Urbanic's WhatsApp Marketing Transformation

出海快时尚品牌Urbanic，在WhatsApp运营中发现，与客户沟通面临一系列难题，包括多渠道沟通信息无法同步，客户体验脱节、信息难以实时送达客户等。通过MessageBird接入WhatsApp Business API后，实现了与客户之间的双向对话，实时订单通知送达率高达98-99%，客户积极参与度增加30%。

Cross-border fast-fashion brand Urbanic faced a series of challenges in WhatsApp operations, including unsynchronized multi-channel communication, disjointed customer experiences, and difficulties in delivering real-time information to customers. After integrating WhatsApp Business API through MessageBird, Urbanic achieved two-way communication with customers, with real-time order notification delivery rates reaching 98-99% and customer engagement increasing by 30%.

未来展望：私域营销将成为品牌出海关键

Future Outlook: Private Domain Marketing Will Be Key for Brands Going Global

未来可以预见的是，在精细化运营的浪潮下，私域营销一定是解锁用户流量密码、将品牌势能推向最高点的关键密匙之一。企业更应紧抓“爆单”机遇，出海抢单！

Looking ahead, it is foreseeable that under the wave of refined operations, private domain marketing will undoubtedly be one of the key strategies to unlock user traffic and elevate brand potential to its peak. Businesses should seize the "explosive sales" opportunities and go global to capture orders!