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Kb Bohara
Kb Bohara

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Types of Brand Name

#types #brand #name

1. Eponymous 

Named after a person or founder.
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  • Example: Ford Motors (named after Henry Ford), Tesla (after Nikola Tesla), Disney (after Walt Disney).

2. Descriptive 

Directly describing the product, service, or characteristic.
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  • Example: General Motors (motors), Burger King (restaurant serving burgers).

3. Acronymic 

Composed of initial letters from multiple words.
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  • Example: IBM (International Business Machines), KFC (Kentucky Fried Chicken).

4.Suggestive 

Suggesting a quality or benefit indirectly.
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  • Example: Netflix (suggests internet-based movies), Fitbit (suggests fitness tracking).

5. Associative 

Evokes symbolic or emotional connections
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  • Examples:
    • Amazon (evokes vastness, diversity, and abundance).
    • Nike (named after the Greek goddess of victory, suggesting triumph and excellence).
    • Apple (suggests simplicity, friendliness, and innovation).

6. Non-English

  • Examples:
    • SAMSUNG: 3 star in korean
    • lego : Play well in denis
    • Zappos: spanis
    • hulu: from chinese proverb

7. Abstract 

Invented words without intrinsic meaning
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  • Rolex
  • Kodak

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