跨境电商长期运营策略：如何选择可持续外贸业务及谷歌推广优势
近期跨境电商行业风波不断，1.5万商标被废事件给卖家敲响了警钟。深圳某知识产权公司代理的15000多个商标被批量作废，时间跨度从2009年至2021年，影响深远。
Recent turmoil in cross-border e-commerce: The invalidation of 15,000 trademarks has sounded alarm bells for sellers. A Shenzhen IP agency saw over 15,000 of its represented trademarks invalidated, spanning from 2009 to 2021, with far-reaching impacts.
侵权高风险产品预警
High-risk Products for Infringement
1. SmartLock智能锁
拥有美国发明专利(US7012503B2)，品牌方已多次发起专利侵权诉讼。亚马逊平台售价普遍在100美元以上，销量可观但风险极高。
1. SmartLock
With US patent (US7012503B2), the brand owner has filed multiple patent infringement lawsuits. Priced over $100 on Amazon with good sales but high risk.
2. Popdarts玩具飞镖
2021年11月4日发起维权(案件编号21-cv-5916)，已有多位卖家账户被冻结。拥有注册商标POPDARTS及多项版权保护。
2. Popdarts Toy Darts
Rights protection initiated on Nov 4, 2021 (Case 21-cv-5916), with multiple seller accounts frozen. Has registered trademark POPDARTS and multiple copyright protections.
3. Beth Bender Beauty眼线笔模具
"BethBenderBeauty"为注册商标，近期刚发起维权。眼部彩妆在疫情期间需求大增，但侵权风险需警惕。
3. Beth Bender Beauty Eyeliner Stencils
"BethBenderBeauty" is a registered trademark with recent rights protection. Eye makeup demand surged during pandemic but infringement risks remain.
谷歌推广的核心优势
Core Advantages of Google Promotion
1. 精准流量获取
通过关键词广告可精准触达潜在客户，转化率远高于其他渠道。
1. Precise Traffic Acquisition
Keyword ads accurately reach potential customers with higher conversion than other channels.
2. 品牌保护功能
可注册品牌关键词，防止竞争对手恶意竞标，维护品牌形象。
2. Brand Protection
Register brand keywords to prevent malicious bidding and maintain brand image.
3. 数据分析工具
提供详细的效果分析报告，帮助优化广告投放策略。
3. Data Analytics Tools
Detailed performance reports help optimize advertising strategies.
跨境电商长期运营建议：
1. 选择有持续需求的产品类别
2. 建立自主品牌和知识产权保护
3. 合规经营，避免侵权风险
4. 多渠道营销，降低平台依赖
Long-term Cross-border E-commerce Suggestions:
1. Choose products with sustainable demand
2. Build proprietary brands and IP protection
3. Operate compliantly to avoid infringement risks
4. Multi-channel marketing to reduce platform dependence
