2020年亚洲跨境电商蓝海市场深度分析

2020年亚洲跨境电商蓝海市场深度分析

In-depth Analysis of Asia's Cross-border E-commerce Blue Ocean Market in 2020

前言/Introduction

回首跨境电商行业2019年的发展，可谓是"冰火两重天"：全球贸易保护主义的抬头，全球政治、经济持续震荡，征收数字税潮的来袭，资本寒冬······诚然如此，2019年，中国依然有超过100万的人，在做跨境出口电商卖家。

Looking back at the development of cross-border e-commerce in 2019, it can be described as "a tale of two extremes": the rise of global trade protectionism, continued global political and economic turbulence, the advent of digital tax collection, and the capital winter... Despite this, in 2019, China still had over 1 million people engaged in cross-border export e-commerce.

01 韩国市场：弹丸之地却别有洞天

01 South Korea Market: Small but Mighty

随着中韩关系开始缓和，越来越多的中国企业选择进军韩国市场成为韩国电商。放眼全球，韩国是增长最快的市场之一，也是全球第五大电商市场。

As China-South Korea relations begin to ease, more and more Chinese companies are choosing to enter the South Korean market. Globally, South Korea is one of the fastest-growing markets and the fifth largest e-commerce market in the world.

02 印度市场：经济虽下行，资本和政策向好

02 India Market: Economic Downturn but Favorable Capital and Policies

根据印度中央统计局公布的数据指出，截至2019年九月份，印度的GDP增速跌至4.5%，是自2013年以来的最低纪录。即便如此，这个被称为最后一个仍有巨大机会的十亿级用户市场，依然是全世界的焦点。

According to data released by the Indian Central Bureau of Statistics, as of September 2019, India's GDP growth rate fell to 4.5%, the lowest record since 2013. Even so, this so-called last billion-level user market with huge opportunities remains the focus of the world.

03 东南亚市场：出现频次最高，表现最亮眼

03 Southeast Asia Market: Most Frequent and Brightest Performance

根据谷歌和淡马锡发布的2018东南亚互联网经济报告显示，电子商务是东南亚网络经济增长最快的行业，2018年达到230亿美元，到2025年将超过1000亿美元。

According to the 2018 Southeast Asia Internet Economy Report released by Google and Temasek, e-commerce is the fastest-growing industry in Southeast Asia's internet economy, reaching $23 billion in 2018 and expected to exceed $100 billion by 2025.

结语/Conclusion

除了上述几大市场之外，还有许多尚待挖掘以及正进行得火热潮天的市场在等待卖家"宠幸"。

In addition to the above major markets, there are many other markets waiting to be explored and currently booming that are awaiting sellers' attention.