国内顶尖APP推广版位与谷歌竞价推广技巧 | 外贸SOHO订货谈判全攻略
一、国内顶尖APP推广版位选择
1. 开屏广告 - 用户打开APP时强制展示3-5秒，曝光率100%
2. 信息流广告 - 原生融入内容流，用户体验更自然
3. 搜索广告 - 精准匹配用户搜索意图
Part 1: Top APP Promotion Channels in China
1. Splash Ads - 3-5 second mandatory display when opening APP, 100% exposure rate
2. News Feed Ads - Native integration into content stream for better user experience
3. Search Ads - Precise matching with user search intent
二、谷歌竞价推广核心技巧
1. 关键词策略 - 使用长尾关键词+否定关键词组合
2. 广告文案优化 - 标题包含核心关键词，描述突出USP
3. 落地页匹配 - 确保广告内容与落地页高度相关
Part 2: Essential Google Ads Strategies
1. Keyword Strategy - Use long-tail keywords + negative keywords combination
2. Ad Copy Optimization - Include core keywords in title, highlight USP in description
3. Landing Page Matching - Ensure high relevance between ad content and landing page
三、外贸SOHO订货谈判要点
1. 协商内容：产品规格、包装、数量、价格、交货期、运输方式、贸易术语、付款方式等
2. 付款原则：坚持"收多少钱做多少事"，优先使用TT付款方式
3. 风险控制：避免D/P、D/A和信用证等高风险付款方式
Part 3: Key Points for SOHO Foreign Trade Negotiations
1. Negotiation Content: Product specifications, packaging, quantity, price, delivery time, shipping method, trade terms, payment method, etc.
2. Payment Principle: Adhere to "do as much as you get paid", prioritize TT payment
3. Risk Control: Avoid high-risk payment methods like D/P, D/A and L/C
四、跨境支付解决方案
连连国际提供专业跨境收付兑服务，支持平台业务客户和独立站卖家
Part 4: Cross-border Payment Solutions
LianLian Global provides professional cross-border payment services, supporting platform clients and independent station sellers
