深圳外贸推广首选SEO还是SEM？汕头谷歌竞价助力区域品牌崛起
中国眼镜产业迎来新里程碑 - "马屿眼镜"成功注册集体商标，标志着这个"中国眼镜之乡"正式开启品牌化发展新篇章。
Landmark for China's Eyewear Industry - "Mayu Glasses" registered as collective trademark, heralding a new era of branding development for this "Hometown of Chinese Eyewear".
近日，马屿眼镜旗舰店开始试运营，为当地居民提供一站式配镜服务。"在家门口就能享受专业验光配镜，非常方便。"在马屿工作的丁燕青成为旗舰店首位客户，为女儿选购了一副钛材质眼镜。
The newly opened Mayu Glasses flagship store offers one-stop optical services. "It's so convenient to get professional eye exams and glasses right in our neighborhood," said Ding Yanqing, the store's first customer who purchased titanium glasses for her daughter.
该旗舰店位于瑞安时尚轻工眼镜创新供应链产业服务综合体，面积达800平方米，分为本土品牌区和国际品牌区，展出约1800副眼镜。特别引人注目的是，店内配备了价值10余万元的全自动验光仪，这是马屿镇首台同类设备。
Located in the Rui'an Fashion Light Industry Eyewear Innovation Supply Chain Complex, the 800-square-meter flagship store features two exhibition areas showcasing about 1,800 glasses. Notably, it's equipped with the town's first fully automated optometry machine worth over 100,000 yuan.
区域品牌战略成效显著
Regional Brand Strategy Shows Results
马屿镇经发办工作人员表示："'马屿眼镜'集体商标的成功注册，让本地企业和马屿人创办的眼镜企业都能使用这一品牌。"目前，马屿镇聚集了瑞安90%的眼镜产业，年产值超30亿元，从业人员达1万多名。
"The successful registration of 'Mayu Glasses' collective trademark allows local enterprises and businesses founded by Mayu natives to use this brand," explained an official from Mayu's Economic Development Office. The town now hosts 90% of Rui'an's eyewear industry, generating over 3 billion yuan annually with more than 10,000 employees.
马屿眼镜旗舰店主理人陈广仲透露："我们将利用'马屿眼镜人'在全国20000余家门店的优势，打造'产+销全托管'模式，通过线上线下结合，推动品牌加盟，让'马屿眼镜'连锁店走向全国。"
"We'll leverage the advantage of 'Mayu glasses makers' who operate over 20,000 stores nationwide to create a 'production+sales full-trusteeship' model," said Chen Guangzhong, manager of the flagship store. "Through online-offline integration, we'll promote franchise development to expand Mayu Glasses chain stores across China."
外贸推广策略建议
Foreign Trade Promotion Strategies
对于深圳等外贸企业，SEO优化更适合长期品牌建设，而SEM竞价则能快速获取流量。汕头企业通过谷歌竞价推广区域品牌的经验表明，数字营销是提升国际竞争力的有效途径。
For foreign trade enterprises in Shenzhen, SEO optimization is more suitable for long-term branding, while SEM bidding can quickly generate traffic. Shantou's experience with Google Ads demonstrates that digital marketing is an effective way to enhance international competitiveness.
