外贸新人如何在第一个月成单？SEO优化与SEM推广实战指南
外贸新人如何在第一个月成单？SEO优化与SEM推广实战指南
How Can New Foreign Trade Professionals Close Deals in the First Month? SEO Optimization and SEM Promotion Practical Guide
一、新人成单的SEO优化策略
1. 产品知识深度培训：每日上午进行产品培训，考核产品中英文名称及基础信息。这是外贸SEO的基础工作。
1. SEO Strategy for Newcomers to Close Deals
1. In-depth Product Knowledge Training: Conduct product training every morning, assessing Chinese and English product names and basic information. This is the foundation of foreign trade SEO.
2. 精准关键词开发：教导使用Google搜索框、地图和图片搜索特定国家客户信息，这是提升Google SEM效果的关键。
2. Precise Keyword Development: Teach how to use Google search box, maps and image search for specific country customer information, which is key to improving Google SEM results.
3. RFQ高效转化：将RFQ和询盘转化为实际客户，这是外贸SEO转化率提升的核心。
3. Efficient RFQ Conversion: Converting RFQs and inquiries into actual customers is the core of improving foreign trade SEO conversion rates.
二、谷歌SEM是竞价推广吗？
谷歌SEM包含竞价推广(P4P)和自然搜索优化。我们曾在1月关闭阿里P4P广告，专注自然流量开发，仍取得良好效果。
2. Is Google SEM Paid Promotion?
Google SEM includes paid promotion (P4P) and organic search optimization. We once closed Alibaba P4P ads in January to focus on organic traffic development and still achieved good results.
三、老客户维护的SEO技巧
1. 专业目录设计：结合logo设计专业目录，优化产品排列，提升老客户体验。
3. SEO Techniques for Maintaining Old Customers
1. Professional Catalog Design: Design professional catalogs incorporating logos and optimize product arrangement to enhance old customer experience.
2. 产品线优化：淘汰低利润产品，聚焦热销品，这是提升网站转化率的重要SEO策略。
2. Product Line Optimization: Eliminate low-profit products and focus on bestsellers, which is an important SEO strategy to improve website conversion rates.
四、SEO实战建议
1. 新人首月应专注产品学习和基础SEO工作
2. 合理利用节假日进行SEO内容优化和客户开发
4. Practical SEO Suggestions
1. Newcomers should focus on product learning and basic SEO work in the first month
2. Reasonably use holidays for SEO content optimization and customer development
更多外贸SEO干货知识，请关注微信公众号：外贸原力
For more foreign trade SEO knowledge, please follow WeChat public account: Foreign Trade Power
