优先推荐的SEO推广公司昌乐，嘉兴谷歌竞价推广跨境新手必看！

优先推荐的SEO推广公司昌乐，嘉兴谷歌竞价推广跨境新手必看！

Must-Read Google Ads Beginner's Guide for Cross-Border Sellers in Changle and Jiaxing!

谷歌广告入门指南，建议收藏！

Google Ads Beginner's Guide - A Must-Save Resource!

谷歌是全球最大的搜索引擎，谷歌广告则是独立站卖家不可忽略的推广方式之一。因此对于独立站新手卖家来说，对谷歌广告有一个初步了解是非常重要的。

Google is the world's largest search engine, and Google Ads is one of the most essential promotion methods for independent store sellers. Therefore, it's crucial for beginners to have a basic understanding of Google Ads.

质量得分

Quality Score

质量得分，是谷歌根据你的广告点击率、关键词相关性以及落地页质量来综合评定的。质量得分是影响广告评级的一个重要因素，如果质量得分过低，那广告评级也很难理想。

Quality Score is Google's comprehensive evaluation based on your ad's click-through rate, keyword relevance, and landing page quality. It's a crucial factor affecting ad ranking - a low Quality Score makes it difficult to achieve ideal ad rankings.

广告评级

Ad Rank

广告评级，是谷歌对广告的一个综合评定指标，广告评级越高，排名就越靠前，同时成本也越来越低。但如果广告评级过低，那即便卖家花费再多的金钱，也很难获得较为理想的排名。

Ad Rank is Google's comprehensive evaluation metric for ads. Higher Ad Rank means better positions and lower costs. However, with low Ad Rank, even significant spending won't guarantee good rankings.

竞价系统

Bidding System

谷歌广告是竞价模式的，即广告质量不存在较大差异的情况下，谁的出价高，谁就获得靠前的排名。竞价成本的高低，除了与广告质量相关以外，也与卖家选择的关键词热度高度相关。

Google Ads operates on a bidding system - when ad quality is similar, higher bids win better positions. Bidding costs relate not only to ad quality but also to the popularity of chosen keywords.

出价方式

Bidding Methods

目前谷歌广告有三种出价方式，分别是按点击付费（CPC）、按千次展示付费（CPM）以及按每次互动付费（CPE）。比较常见的就是按点击付费，即只有访客点击了，才会产生广告费用。

Google Ads offers three bidding methods: Cost-Per-Click (CPC), Cost-Per-Thousand Impressions (CPM), and Cost-Per-Engagement (CPE). CPC is most common - you only pay when someone clicks your ad.

广告类型

Ad Types

谷歌广告类型包括搜索广告、展示广告、视频广告、购物广告、效果最大化广告等。

Google Ads types include Search Ads, Display Ads, Video Ads, Shopping Ads, and Performance Max Ads.

搜索广告：当访客搜索的关键词，与卖家投放的关键词相匹配时才会出现的广告。

Search Ads: Appear when a user's search query matches your targeted keywords.

展示广告：不同于搜索广告是触发模式的，展示广告会主动出现在对产品有一定兴趣的访客页面。

Display Ads: Unlike triggered Search Ads, these proactively appear on pages visited by users showing interest in related products.

视频广告：视频广告主要出现在YouTube以及Google合作的200万家网站上。

Video Ads: Primarily appear on YouTube and 2 million Google partner websites.

购物广告：购物广告会展示更加详细的产品信息，包括产品图片、产品价格、来源网站等。

Shopping Ads: Display detailed product information including images, prices, and source websites.

效果最大化广告：是谷歌最新推出的一种资源整合广告，会出现在谷歌所有的推广渠道。

Performance Max Ads: Google's newest integrated ad format appearing across all Google promotion channels.

广告附加信息

Ad Extensions

广告附加信息是对广告的一种补充，卖家可通过添加站点链接、联系方式、位置、报价、应用程序等附加信息，来使广告内容更加丰富。添加广告附加信息，是无需额外支付费用的。

Ad extensions supplement your ads with additional information like site links, contact details, locations, offers, and apps - all at no extra cost.

广告构成

Ad Components

谷歌广告一般由关键词、广告文案、落地页这三个部分组成，三者都直接关系着广告成本和广告效果，所以每一个都需要卖家去深入研究。

Google Ads typically consist of three key components: keywords, ad copy, and landing pages - all directly impacting ad costs and performance, requiring thorough research.