外贸出口全流程解析：为什么谷歌推广效果下降？必备平台推荐
外贸出口基本流程 | Basic Foreign Trade Export Process
外贸出口通常包含以下关键步骤：客户开发→报价谈判→签订合同→生产备货→报关报检→物流运输→收汇结汇→售后服务。每个环节都需要专业知识和经验积累。
The foreign trade export process generally includes: client development → quotation negotiation → contract signing → production preparation → customs declaration → logistics → payment settlement → after-sales service. Each step requires professional knowledge and experience.
谷歌推广效果下降原因 | Reasons for Declining Google Ads Performance
1. 竞争加剧：越来越多的外贸企业使用谷歌广告，导致点击成本上升 | Increased competition driving up CPC
2. 算法更新：谷歌频繁调整算法影响广告展示 | Frequent algorithm updates affecting ad display
3. 着陆页质量：许多企业忽视落地页优化，转化率低 | Poor landing page quality hurting conversion
4. 受众定位：不精准的受众定位导致广告浪费 | Inaccurate audience targeting wasting ad spend
5. 移动端体验：未优化移动端影响用户体验 | Poor mobile experience affecting performance
外贸出口必备平台推荐 | Essential Foreign Trade Platforms
1. 阿里巴巴 (Alibaba) - 全球最大B2B平台 | World's largest B2B marketplace
2. 环球资源 (Global Sources) - 专注电子产品 | Specialized in electronics
3. 中国制造 (Made-in-China) - 中国制造代表 | Representative of Chinese manufacturing
4. ECVV - 中东市场首选 | Top choice for Middle East market
5. 21世纪电子商务 (21B2B) - 新兴综合平台 | Emerging comprehensive platform
6. TRADEKEY - 中小企业友好 | SME-friendly platform
7. ECPLAZA - 韩国市场专家 | Korean market specialist
8. 中国供应商 (China Suppliers) - 政府背景平台 | Government-backed platform
9. 亚洲产品 (Asia Products) - 亚洲区域专家 | Asian regional expert
10. 易贸通 (Easy Imex) - 新兴跨境平台 | Emerging cross-border platform
建议外贸企业根据产品特性和目标市场选择2-3个主要平台深耕，同时结合独立站建设打造多元化获客渠道。
It's recommended to focus on 2-3 main platforms based on product characteristics and target markets, while building a corporate website for diversified lead generation.
