为什么谷歌不能直接推广？组团出海抢订单背后的商业智慧
中国企业在后疫情时代的自救与突围
Chinese Enterprises' Self-Rescue and Breakthrough in the Post-Pandemic Era
在全球经济低迷的背景下，中国外贸企业正面临前所未有的挑战。多位广东企业家在接受采访时表示，2023年上半年将是企业最困难的时期。
Against the backdrop of global economic downturn, Chinese foreign trade enterprises are facing unprecedented challenges. Several Guangdong entrepreneurs said in interviews that the first half of 2023 will be the most difficult period for enterprises.
组团出海的战略意义
The Strategic Significance of Group Overseas Order Grabbing
2022年12月，浙江省商务厅率先组织"千团万企拓市场抢订单行动"，成为省级政府部门组团出国的"第一团"。随后，广东、四川、江苏等十多个省份纷纷效仿。
In December 2022, the Zhejiang Provincial Department of Commerce took the lead in organizing the "Thousands of Groups and Enterprises to Expand Markets and Grab Orders Action", becoming the "first group" of provincial government departments to go abroad in groups. Subsequently, more than ten provinces including Guangdong, Sichuan, and Jiangsu followed suit.
企业面临的现实困境
The Realistic Dilemmas Faced by Enterprises
广州番禺动漫企业老板张景明表示："疫情前我们年销售额约6亿元，国内外比例保持在2：3。但疫情三年，销售额大幅下降。"这种情况在制造业中普遍存在。
Zhang Jingming, owner of an animation company in Panyu, Guangzhou, said: "Before the pandemic, our annual sales were about 600 million yuan, with a domestic-to-foreign ratio of 2:3. But in the three years of the pandemic, sales have dropped significantly." This situation is common in the manufacturing industry.
政府与企业的协同效应
The Synergistic Effect Between Government and Enterprises
广东工业大学经济与贸易学院院长谢卫红指出："政府协助外向型企业处理外贸订单，解决国际供应链问题，能有效帮助企业渡过难关。"
Xie Weihong, dean of the School of Economics and Trade at Guangdong University of Technology, pointed out: "The government's assistance to export-oriented enterprises in handling foreign trade orders and solving international supply chain problems can effectively help enterprises overcome difficulties."
组团出海的显著成果
Remarkable Achievements of Group Overseas Order Grabbing
苏州经贸团在日本7天内拜访62家企业，达成32个投资意向，金额达18.6亿美元。深圳企业先健心康通过欧洲之行，将海外销售占比从10%提升至30%。
The Suzhou economic and trade delegation visited 62 enterprises in Japan within 7 days, reaching 32 investment intentions amounting to 1.86 billion US dollars. Through the European trip, Shenzhen's Xianjian Xinkang increased its overseas sales proportion from 10% to 30%.
2023年的经济展望
Economic Outlook for 2023
专家认为，各地组团出海不仅是为了找回流失的订单，更是向国际社会传递中国经济复苏的积极信号。这种"政府搭台、企业唱戏"的模式，展现了中国特色市场经济的独特优势。
Experts believe that group overseas order grabbing is not only to recover lost orders, but also to send a positive signal to the international community about China's economic recovery. This model of "government building the stage and enterprises performing" demonstrates the unique advantages of China's socialist market economy.
