外贸SOHO实战：如何通过谷歌竞价和实地考察高效开发客户
外贸SOHO实战：如何通过谷歌竞价和实地考察高效开发客户
Foreign Trade SOHO Practice: How to Efficiently Develop Customers Through Google Ads and On-site Factory Visits
外贸创业者的成长轨迹 | 公众号"Molly的外贸SOHO笔记"记录着一位创业者的真实历程。每月末的实证总结已成为许多外贸新人期待的内容。11月是创业的第十六个月，让我们看看最新进展。
Growth trajectory of foreign trade entrepreneurs | The public account "Molly's Foreign Trade SOHO Notes" records the real journey of an entrepreneur. The monthly empirical summary has become content that many foreign trade newcomers look forward to. November marks the 16th month of entrepreneurship, let's take a look at the latest progress.
客户开发成果：
第一个月：了解产品，整理资料
第二个月：谷歌网站上线
第三个月：阿里平台开通，通过RFQ成交首个俄罗斯客户
本月：4个新客户+5个老客户返单，总金额$3086
Customer development results:
First month: Understand products, organize materials
Second month: Google website launched
Third month: Alibaba platform opened, first Russian customer through RFQ
This month: 4 new customers + 5 repeat orders, total amount $3086
客户类型分析：
1. 初创企业(start-up business)：订单量小，要求多样
2. 终端用户(end user)：采购量不大，但对品质要求高
3. 小型经销商(small distributor)：价格敏感，多方比价
4. 大型经销商(large distributor)：分市场类型，优质客户利润空间大
Customer type analysis:
1. Start-up business: Small order quantity, diverse requirements
2. End user: Not large purchase volume, but high quality requirements
3. Small distributor: Price sensitive, multiple price comparisons
4. Large distributor: Divided by market type, quality customers have large profit margins
谷歌SEO与客户研究技巧
Google SEO and Customer Research Techniques
通过研究客户官网可以获取关键信息：
• 关键决策人联系方式
• 公司规模(员工人数)
• 往年利润情况
• 主要推广平台
• 核心产品线
Key information can be obtained by researching customer official websites:
• Contact information of key decision makers
• Company size (number of employees)
• Previous profit situation
• Main promotion platforms
• Core product lines
实地考察工厂的黄金法则
Golden Rules for On-site Factory Visits
给外贸新人的建议：
1. 参加行业展会 - 最快速了解供应商的渠道
2. 建立供应商信息表 - 进行系统评估
3. 验证工厂资质 - 通过企查查/天眼查确认生产资质
4. 考察外贸经验 - 询问主要出口市场
5. 谷歌搜索评估 - 查看阿里店铺等级和社媒表现
Advice for foreign trade newcomers:
1. Attend industry exhibitions - The fastest way to understand suppliers
2. Establish supplier information form - Systematic evaluation
3. Verify factory qualifications - Confirm production qualifications through Qichacha/Tianyancha
4. Investigate foreign trade experience - Ask about main export markets
5. Google search evaluation - Check Alibaba store level and social media performance
实地考察实用技巧：
• 两人同行 - 不同视角获取更多信息
• 定期回访合作供应商 - 获取市场最新动态
• 样品间建设 - 提前规划品牌定制方案
• 坚持到底 - 不找到合适供应商不放弃
Practical tips for on-site visits:
• Two-person team - Get more information from different perspectives
• Regular return visits to cooperative suppliers - Obtain the latest market trends
• Sample room construction - Plan brand customization solutions in advance
• Persistence - Don't give up until you find the right supplier
更多外贸实战经验，欢迎关注公众号【Molly的外贸SOHO笔记】，获取每月实证系列更新。
For more foreign trade practical experience, welcome to follow the public account [Molly's Foreign Trade SOHO Notes] to get monthly empirical series updates.
